Market Innovation Lab & Observatory (MILO)

Mississippi State University is a world-renowned research institution, and some of the most exciting opportunities are happening within the College of Business. McCool Hall serves as home to the Market Innovation Lab and Observatory (MILO), and we are proud to be one of the first in the Southeast to house a lab as extensive as ours with eye tracking, facial recognition, and EEGs. This technology sets MSU graduates apart, as they are conducting similar research to corporations across the country.

Having experience with MILO, MSU College of Business students in every discipline can help companies serve consumer needs, build better brands, and develop stronger understandings of the people that every business is built around. Students who are inquisitive, driven, and eager will love the exciting research that is happening right here in the College of Business!