Marketing is an exciting field, one that offers many opportunities to the college graduate. Marketing pertains to all activities involved in understanding consumer needs, developing products and services that satisfy those needs, and then communicating product benefits and availability in order to stimulate demand. Marketers are friendly, caring and helpful. Marketers are also creative in proposing ideas to solve problems, and have a good understanding of the relationship between value and cost. Finally, marketers have excellent communication skills and are persuasive in recommending effective solutions.
As part of the College of Business, the Department of Marketing, Quantitative Analysis & Business Law offer degrees at the Bachelor, Master, and Doctoral levels. Please take your time to explore our website. If you can't find what you're looking for, or if you have any questions, please contact us at 662.325.3163 or stop by and visit us in 324 McCool Hall.