Department of Marketing, Quantitative Analysis, and Business Law
Marketing is an exciting field, one that offers many opportunities to the college graduate. Marketing pertains to all activities involved in understanding consumer needs, developing products and services that satisfy those needs, and then communicating product benefits and availability in order to stimulate demand. Marketers are friendly, caring and helpful. Marketers are also creative in proposing ideas to solve problems, and have a good understanding of the relationship between value and cost. Finally, marketers have excellent communication skills and are persuasive in recommending effective solutions.