Mississippi State University and the Mississippi Small Business Development Center have been provided with resources from the CARES Act to provide education, training and business advising to small businesses that have been impacted by the COVID-19 pandemic. As a result of mandated changes in business operations, many family businesses have had to shift their operations. The FBEI Outreach Series – Responding to COVID-19 addresses the survival, growth and sustainability of small businesses and their special needs.
Industry knowledge is critical to developing, implementing, and maintaining a successful business model. Presented by Director of Graduate Studies in Business and Professor of Marketing Dr. Nicole Ponder, this session will guide participants through ways to conduct market research and best find out about their customers’ needs.