Nicole Ponder PhD

 Nicole  Ponder PhD

Title:

  • Director of Graduate Studies in Business; Professor of Marketing

Contacts:

nponder@business.msstate.edu
Office: (662) 325-1891
200 McCool Hall

Overview

Education:

  • Ph D, Marketing, The University of Alabama, 2001
  • MA, Marketing, The University of Alabama, 1992
  • BS, Marketing, University of South Alabama, 1990

Publications

Book, Chapter

  • This Store Just Gets Me! Customer Chemistry and Its Role in Identity Construction. Consumer-Brand Relationships: Insights for Theory and Practice. London: Routledge. 223-243. 2012

Conference Proceeding

  • Are Consumers Vulnerable to Consumer Financial Services? An Exploration of Psychological Antecedents of Attitudes and Behaviors in the Consumer Financial Services Industry.  Proceedings of the 2016 Academy of Marketing Science Conference. Pages 1167-1168. 2016
  • May I Have Your Attention Please? The Effectiveness of Attention Checks in Validity Assessment.  Proceedings of the 2015 Academy of Marketing Science Annual Conference. Pages 475-476. 2015
  • I Love that Store! Toward a Theory of Customer Chemistry.  2013 American Marketing Association Summer Educators' Conference Proceedings: Innovating and Collaborating in a Global Marketplace. Volume 24, Pages 438-439. 2013
  • The Impact of Rapport Building Behaviors via Social Networking Channels.  2012 Society for Marketing Advances Conference Proceedings. Pages 215-216. 2012
  • The Impact of Customer Need Gratification on the Use of Self-Service Technology.  Society for Marketing Advances. Pages 79-80. 2010
  • The Role of Linguistic Gender Markers on Product/Service Evaluations: A Cross-National Perspective.  Society for Marketing Advances. Pages 54-55. 2010
  • The Effect of Timestyle on a Consumer's Need for Shopping Convenience: A Cross-Cultural Comparison.  2009 Society for Marketing Advances Proceedings. 2009
  • The Psychological and Behavioral Ramifications of Providing Customer Delight for the Service Employee.  18th Annual Frontiers in Service Conference Proceedings. 2009
  • Using Service-Dominant Logic to Achieve a Sustainable Competitive Advantage.  Society for Marketing Advances. 2008
  • An Examination of Online Education Convenience in Graduate Business Programs.  Society for Marketing Advances. Pages 173-174. 2007
  • Retail Shopping Convenience: Enduring Trait or Situation-Specific Need?.  Society for Marketing Advances. 2007
  • The Effect of Role Strain on the Consumer Decision Process of Single Parent Households.  2006 American Marketing Association Summer Educators' Conference Proceedings. Pages 124-125. 2006
  • The Roles of Social Bonds and Interactive Communication in Professional Service Relationships.  2006 Society for Marketing Advances Conference Proceedings. Pages 99-100. 2006
  • Market Pioneers. Late Movers, and The Resource-Based View (RBV): A Conceptual Model.  Society for Marketing Advances Proceedings. 2005
  • The Measurement of Traits Versus Situations: A Marketing Perspective.  Society for Marketing Advances Proceedings. 2005
  • An Empirical Investigation of the Effects of Individual Consumer Differences on Perceptions of Retail Convenience.  Society for Marketing Advances. Pages 274-275. 2004
  • The Mediating Roles of Interactive Communication and Social Interaction on the Trust-Commitment Relationship, (summary brief).  American Marketing Association. Pages 113-115. 2004
  • An Empirical Examination of Retail Convenience for In-Store and Online Shoppers.  Society for Marketing Advances. Pages 251-280. 2003
  • An Alternate Approach to Aggregated Measurement Models (summary brief).  American Marketing Association. Pages 40-42. 2002
  • The Underlying Dimensions of Brands: An Exploratory Examination, (summary brief).  Society for Marketing Advances. Pages 118-119. 2002
  • Customer Delight In A Retail Context: Investigating Delight and Terrible Shopping Experiences.  Retail Strategy and Consumer Research Seminar. 2001
  • Doctoral Education in Measurement Theory: Development of a Two-Course Approach, (abstract).  American Marketing Association. Volume 11, Pages 146-147. 2000
  • The Adequacy of Overall Fit Statistics as Assessment Tools of Model Usefulness.  Academy of Marketing Science. Pages 308-313. 1999
  • What's Love Got to Do With It? Customer Delight, Satisfaction, and Other Emotions.  Seminar on Marketing Communication and Consumer Behavior. Pages 312-328. 1999

Journal Article

  • The Mediating Effects of Customers’ Intimacy Perceptions on the Trust-Commitment Relationship. Journal of Services Marketing. Volume 30, Issue 1, Pages 75-87. 2016
  • The Impact of Perceived Customer Delight on the Frontline Employee. Journal of Business Research. Volume 68, Issue 2, Pages 433-441. 2015
  • Get the Picture? Visual Servicescapes and Self-Image Congruity. Journal of Business Research. Volume 66, Issue 7, Pages 839-846. 2013
  • Evaluating the Employee’s Perspective of Customer Delight. Journal of Personal Selling and Sales Management. Volume 33, Issue 1, Pages 91-104. 2013
  • Investigating the Key Routes to Customer Delight. Journal of Marketing Theory and Practice. Volume 19, Issue 4, Pages 357-373. 2011
  • Perceptions of Retail Convenience for In-Store and Online Shoppers. Marketing Management Journal. Volume 20, Issue 1, Pages 49-65. 2010
  • Price Fairness Perceptions and Customer Loyalty in a Retail Context. Journal of Business Research. Volume 62, Issue 6, Pages 588-593. 2009
  • Supply Chain Security Culture: Measure Development and Validation. International Journal of Logistics Management. Volume 20, Issue 2, Pages 243-260. 2009
  • The Effects of Role Strain on the Consumer Decision Process for Groceries in Single Parent Households. Journal of Retailing and Consumer Services. Volume 16, Issue 3, Pages 207-215. 2009
  • Self-Service versus Salesperson Assistance in Retailing: Are They Both a Matter of Convenience?. Marketing Management Journal. Volume 16, Issue Spring, Pages 72-87. 2006
  • Understanding the Socialization Process of Teen Consumers Across Shopping Channels. International Journal of Electronic Marketing and Retailing. Volume 1, Issue 1, Pages 83-97. 2006
  • Teenagers' Use of Alternative Shopping Channels: A Consumer Socialization Perspective. Journal of Retailing. Volume 82, Issue June, Pages 137-153. 2006
  • Customer Delight In A Retail Context: Investigating Delightful and Terrible Shopping Experiences. Journal of Business Research. Volume 58, Issue August, Pages 1132-1145. 2005
  • Doctoral Comprehensive Exams in Marketing: Current Practices and Emerging Perspectives. Journal of Marketing Education. Volume 26, Issue December, Pages 226-235. 2004
  • Experiencing Job Burnout: The Roles of Positive and Negative Traits and States. Journal of Applied Social Psychology. Volume 34, Issue May, Pages 887-911. 2004
  • Methodology Training for Doctoral Students: A Proposed Three-Course Sequence. Marketing Education Review. Volume 14, Issue Summer, Pages 39-52. 2004
  • The Underlying Dimensions of Brands and Their Contribution to Customer Value: An Exploratory Examination. Marketing Management Journal. Volume 14, Issue Fall, Pages 24-35. 2004
  • An Empirical Model of Professional Buyers’ Search Effort. Journal of Business to Business Marketing. Volume 8, Issue 4, Pages 55-83. 2001
  • An Examination of the ‘Sustainable Competitive Advantage’ Concept: Past, Present, and Future. Academy of Marketing Science Review . Volume 2000, Issue 4. 2000

Presentations

  • "The Measurement of Traits Versus Situations: A Marketing Perspective." 2005 Society for Marketing Advances Conference, Society for Marketing Advances , San Antonio. 2005

Oral Presentation

  • "Are Consumers Vulnerable to Consumer Financial Services? An Exploration of Psychological Antecedents of Attitudes and Behaviors in the Consumer Financial Services Industry." 2016 Academy of Marketing Science Conference, Academy of Marketing Science, Orlando, FL. 2016
  • "May I Have Your Attention Please? The Effectiveness of Attention Checks in Validity Assessment." 2015 Academy of Marketing Science Conference, Academy of Marketing Science, Denver, CO. 2015
  • "Consumer Buying Attitudes and Behavior for Home Furniture." 2013 Manufacturing Summit, Franklin Furniture Institute, Mississippi State University. 2013
  • "Everybody Knows I Love that Brand! Toward an Understanding of Brand Advocacy." Consumer-Brand Relationships 2012, , Boston, MA. 2012
  • "The Impact of Rapport Building Behaviors via Social Networking Channels." Society for Marketing Advances Annual Conference, Society for Marketing Advances, Orlando, FL. 2012
  • "Falling in Love: Customer Chemistry and Identity Construction." 1st International Colloquium on the Consumer-Brand Relationship, , Winter Park, FL. 2010
  • "It Isn’t Easy, But Is It Convenient? An Investigation of Online Education Convenience." Society for Marketing Advances Annual Conference, Society for Marketing Advances , Atlanta, GA. 2010
  • "The Impact of Customer Need Gratification on the Use of Self-Service Technology." Society for Marketing Advances Annual Conference, Society for Marketing Advances, Atlanta, GA. 2010
  • "The Role of Linguistic Gender Markers on Product/Service Evaluations: A Cross-National Perspective." Society for Marketing Advances Annual Conference, Society for Marketing Advances , Atlanta, GA. 2010
  • "The Effect of Timestyle on a Consumer's Need for Shopping Convenience: A Cross-Cultural Comparison." Society for Marketing Advances Annual Conference, Society for Marketing Advances , New Orleans, LA. 2009
  • "Fun with Matrices: A Multi-Trait, Multi-Situation Approach to Understanding Consumers' Shopping Needs." Third Annual Southeast Marketing Symposium, Southeast Marketing Symposium, Tuscaloosa, AL. 2009
  • "Current Trends in Marketing Doctoral Education." Society for Marketing Advances Annual Conference, Society for Marketing Advances, St. Pete Beach, FL. 2008
  • "Using Service-Dominant Logic to Achieve a Sustainable Competitive Advantage." Society for Marketing Advances Annual Conference, Society for Marketing Advances , St. Pete Beach, FL. 2008
  • "Trends in the Marketing Doctoral Written Comprehensive Examination." Marketing Management Association's 2003 Spring Conference, Marketing Management Association, Chicago, IL. 2003
  • "An Alternate Approach to Aggregated Measurement Models." 2002 American Marketing Association Summer Educators’ Conference, American Marketing Association, San Diego, CA. 2002

Paper

  • "I Love that Store! Toward a Theory of Customer Chemistry." Summer Educators' Conference, American Marketing Association, Boston, MA. 2013
  • "Get the Picture? The Visual Servicescape and Self-Image Congruity." Twelfth Annual Retail Strategy and Consumer Decision Research Symposium, Society for Marketing Advances, New Orleans, LA. 2009
  • "The Psychological and Behavioral Ramifications of Providing Customer Delight for the Service Employee." 18th Annual Frontiers in Service Conference , , Oahu, HI. 2009
  • "An Examination of Online Education Convenience in Graduate Business Programs." Society for Marketing Advances Annual Conference, Society for Marketing Advances , San Antonio, TX. 2007
  • "Retail Shopping Convenience: Enduring Trait or Situation-Specific Need?." Society for Marketing Advances Annual Conference, Society for Marketing Advances , San Antonio, TX. 2007
  • "The Roles of Social Bonds and Interactive Communication in Professional Service Relationships." 2006 Society for Marketing Advances Conference, Society for Marketing Advances , Nashville. 2006
  • "The Effects of Loyalty on Fairness: Price Perceptions and Pricing Strategy in a Retail Context." Ninth Annual Retail Strategy and Consumer Decision Research Seminar, Society for Marketing Advances, Nashville, TN. 2006
  • "The Effect of Role Strain on the Consumer Decision Process of Single Parent Households." 2006 American Marketing Association Summer Educators' Conference, American Marketing Association, Chicago. 2006
  • "Market Pioneers, Late Movers, and The Resource-Based View (RBV): A Conceptual Model." 2005 Society for Marketing Advances Conference Proceedings, Society for Marketing Advances , San Antonio. 2005
  • "An Empirical Investigation of the Effects of Individual Consumer Differences on Perceptions of Retail Convenience." Society for Marketing Advances Annual Conference, Society for Marketing Advances, St. Pete Beach, FL. 2004
  • "The Mediating Roles of Interactive Communication and Social Interaction on the Trust-Commitment Relationship." 2004 American Marketing Association Summer Educators’ Conference , American Marketing Association, Boston, MA. 2004
  • "An Empirical Examination of Retail Convenience for In-Store and Online Shoppers." Symposium on Retail Patronage and Strategy, Society for Marketing Advances, New Orleans, LA. 2003
  • "The Underlying Dimensions of Brands: An Exploratory Examination." Society for Marketing Advances Annual Conference, Society for Marketing Advances , St. Pete Beach, FL. 2002
  • "Job Burnout: The Mediating Impact on States and Traits." Conference of the Society of Industrial and Organizational Psychologists, Society of Industrial and Organizational Psychologists, San Diego, CA. 2001
  • "Customer Delight in a Retail Context: Investigating Delightful and Terrible Shopping Experiences." Fourth Annual Retail Strategy and Consumer Decision Research Seminar, Retail Strategy and Consumer Decision Research, New Orleans, LA. 2001
  • "May I Help You?: Customer Intimacy Verses Customer Empowerment in a Retail Context." Third Annual Retail Strategy and Consumer Decision Research Seminar, Society for Marketing Advances, Orlando, FL. 2000
  • "Doctoral Education in Measurement Theory: Development of a Two-Course Approach." 2000 American Marketing Association Winter Educators’ Conference , American Marketing Association, San Antonio, TX. 2000
  • "The Adequacy of Overall Fit Statistics as Assessment Tools of Model Usefulness." 1999 Academy of Marketing Science Conference, Academy of Marketing Science , Coral Gables, FL. 1999
  • "What's Love Got To Do With It?: Customer Delight, Satisfaction, and Other Emotions." Third International Research Seminar on Marketing Communications and Consumer Behavior, Aix Graduate School of Management, LaLonde, France. 1999