Jason Lueg PhD

 Jason Lueg PhD

Title:

  • Professor of Marketing

Contacts:

jlueg@business.msstate.edu
Office: (662) 325-7011
324L

Overview

Education:

  • Ph D, Marketing, The University of Alabama, 2001
  • MBA, Accounting & Finance, The University of Alabama, 1994
  • BA, Political Science, Principia College, 1990

Publications

Book, Chapter

  • Motivation and Search Intensity: An Investigation of Online Consumer Search Behavior. Advanced Topics in End User Computing (v III) . Ed. Mahood, M. Adam . Hershey, PA: IRM Press. 127-142. 2004

Conference Proceeding

  • Are Consumers Vulnerable to Consumer Financial Services? An Exploration of Psychological Antecedents of Attitudes and Behaviors in the Consumer Financial Services Industry.  Proceedings of the 2016 Academy of Marketing Science Conference. Pages 1167-1168. 2016
  • Sales Management and New Product Innovation: An Exploratory Study.  Society for Marketing Advances . Pages 233-234. 2009
  • Planning, Execution, and Consolidation: Factors Affecting Firm Success at Attaining Market Knowledge in Alliances.  Society for Marketing Advances. Pages 67-68. 2008
  • The Effect of Role Strain on the Consumer Decision Process of Single Parent Households.  2006 American Marketing Association Summer Educators' Conference Proceedings. Pages 124-125. 2006
  • The Roles of Social Bonds and Interactive Communication in Professional Service Relationships.  2006 Society for Marketing Advances Conference Proceedings. Pages 99-100. 2006
  • Market Pioneers. Late Movers, and The Resource-Based View (RBV): A Conceptual Model.  Society for Marketing Advances Proceedings. 2005
  • The Effect of Role Strain on Single-Parent Households' Importance Placed on Information Sources.  Society for Marketing Advances . Pages 125-126. 2005
  • The Measurement of Traits Versus Situations: A Marketing Perspective.  Society for Marketing Advances Proceedings. 2005
  • Academic Program Assessment: One Department's Model.  Marketing Management Association. 2004
  • Consumer Socialization and Shopping Media Choice: Development of a Scale to Capture Agent-Learner Learning Process, (Summary Brief).  Society for Marketing Advances. Pages 158-159. 2004
  • Personality Traits and Shopping Media Utilization: An Exploratory Study, (Summary Brief).  Society for Marketing Advances. Pages 256-257. 2004
  • Toward an Integrated Theory of Vertical and Horizontal Alliances: The Role of Type I and Type II Diversity, (Summary Brief).  Society for Marketing Advances. Pages 27-28. 2004
  • An Investigation of the Effect of Alliance Usage on the Market Orientation-Performance Relationship, (abstract).  Marketing Management Association. 2003
  • The Internet and Gender: Do Women and Men Differ in Purchase Behaviors and Motivations?.  Society for Marketing Advances. Pages 35-38. 2002
  • Customer Delight In A Retail Context: Investigating Delight and Terrible Shopping Experiences.  Retail Strategy and Consumer Research Seminar. 2001
  • To go Online or Not to go Online: That is the Consumers' Question, (abstract).  World Marketing Congress. 2001
  • Doctoral Education in Measurement Theory: Development of a Two-Course Approach, (abstract).  American Marketing Association. Volume 11, Pages 146-147. 2000
  • Organizational Values, Work Norms, and Relational Role Behaviors: An Empirical Retail Assessment.  Research in the Distributive Trades. Pages 267-277. 1999
  • Can't Get No Satisfaction: A Meta-Analysis of the 50-Year Search for a Significant Relationship Between Job Satisfaction and Job Performance.  Southern Management Association. Pages 104-109. 1997

Journal Article

  • Positioning Through B2B Carrier Signals: Understanding How Service Quality is Communicated via Websites. Industrial Marketing Management. Volume 81, Issue August, Pages 54-64. 2019
  • Modeling Word-of-Mouth Usage. Journal of Business Research. Volume 66, Issue July, Pages 801-808. 2013
  • Understanding Supply Chain Security Strategy. Journal of Transportation Management. Volume 23, Issue Spring/Summer, Pages 7-25. 2012
  • A Retail Shopping Typology of American Teens. Journal of Business Research. Volume 64, Issue June, Pages 565-571. 2011
  • Marketing’s “Nemesis” Demystified: Facilitating the Marketing-Engineering Interface Through Student Work Teams. Marketing Education Review. Volume 20, Issue Spring, Pages 35-40. 2010
  • Price Fairness Perceptions and Customer Loyalty in a Retail Context. Journal of Business Research. Volume 62, Issue 6, Pages 588-593. 2009
  • Re-evaluating the Theoretical Reasoning Regarding Market-Entry Position from a Service-Dominant Logic Perspective. Journal of Marketing Theory and Practice. Volume 19, Issue 2, Pages 151-162. 2009
  • The Effects of Role Strain on the Consumer Decision Process for Groceries in Single Parent Households. Journal of Retailing and Consumer Services. Volume 16, Issue 3, Pages 207-215. 2009
  • Why All the Changes? An Institutional Theory Approach to Exploring the Drivers of Supply Chain Security (SCS). International Journal of Physical Distribution and Logistics Management. Volume 39, Issue 7, Pages 595-618. 2009
  • Market Pioneers, Late Movers, the Resource-Based View (RBV): A Conceptual Model. Journal of Business Research. Volume 61, Issue September, Pages 925-932. 2008
  • Supply Chain Security: An Overview and Research Agenda. International Journal of Logistics Management. Volume 19, Issue 2, Pages 254-281. 2008
  • The Development and Administration of an In-House Knowledge Examination for Academic Program Assessment. Marketing Education Review. Volume 17, Issue 2, Pages 15-25. 2007
  • Work Family Role Strain of Single Parents: The Effects of Role Conflict and Role Ambiguity. Marketing Management Journal. Volume 17, Issue 1, Pages 82-94. 2007
  • Interpersonal Communication in the Consumer Socialization Process: Scale Development and Validation. Journal of Marketing Theory and Practice. Volume 15, Issue Winter, Pages 25-39. 2007
  • Great Marketers as Role Models: The Key Characteristics that Students Can Emulate. Journal for Advancement of Marketing Education. Volume 8, Issue Summer, Pages 70-78. 2006
  • Self-Service versus Salesperson Assistance in Retailing: Are They Both a Matter of Convenience?. Marketing Management Journal. Volume 16, Issue Spring, Pages 72-87. 2006
  • Understanding the Socialization Process of Teen Consumers Across Shopping Channels. International Journal of Electronic Marketing and Retailing. Volume 1, Issue 1, Pages 83-97. 2006
  • Teenagers' Use of Alternative Shopping Channels: A Consumer Socialization Perspective. Journal of Retailing. Volume 82, Issue June, Pages 137-153. 2006
  • Customer Delight In A Retail Context: Investigating Delightful and Terrible Shopping Experiences. Journal of Business Research. Volume 58, Issue August, Pages 1132-1145. 2005
  • Methodology Training for Doctoral Students: A Proposed Three-Course Sequence. Marketing Education Review. Volume 14, Issue Summer, Pages 39-52. 2004
  • Patient Health Information Search: An Exploratory Model of Web-Based Search Behavior. Journal of End User Computing. Volume 15, Issue Oct-Dec, Pages 49-61. 2003
  • Organizational Values, Work Norms, and Relational Role Behaviors: An Empirical Retail Assessment. International Review of Retail, Distribution and Consumer Research. Volume 10, Issue October, Pages 401-416. 2000

Presentations

  • "The Measurement of Traits Versus Situations: A Marketing Perspective." 2005 Society for Marketing Advances Conference, Society for Marketing Advances , San Antonio. 2005

Oral Presentation

  • "Are Consumers Vulnerable to Consumer Financial Services? An Exploration of Psychological Antecedents of Attitudes and Behaviors in the Consumer Financial Services Industry." 2016 Academy of Marketing Science Conference, Academy of Marketing Science, Orlando, FL. 2016
  • "Experiencing the New Faces of Online Consumers." 2000 Society for Marketing Advances Annual Conference, Society for Marketing Advances, Orlando, FL. 2000

Paper

  • "Sales Management and New Product Innovation: An Exploratory Study." 2009 Society for Marketing Advances Conference, Society for Marketing Advances, New Orleans. 2009
  • "The Influence of Market Orientation and Intra-Family Succession Intentions on the Marketing Strategies of Small Firms." 2009 Southern Management Association Conference, Southern Management Association, Ashville. 2009
  • "Word-of-Mouth Source Usage Intentions (WOMSUI): A Conceptual Framework." Twelfth Annual Retail Strategy and Consumer Decision Research Seminar, Society for Marketing Advances, New Orleans. 2009
  • "Towards an Understanding of Supply Chain Security (SCS) Activities: An Executive Perspective." First Transportation Workshop, The National Center for Intermodal Transportation, Starkville, MS. 2009
  • "Planning, Execution, and Consolidation: Factors Affecting Firm Success at Attaining Market Knowledge in Alliances." 2008 Society for Marketing Advances Conference , Society for Marketing Advances , St. Petersburg. 2008
  • "Cool Kids and Geeks: A Retail Shopping Typology of American Teens." Eleventh Annual Retail Strategy and Consumer Decision Research Seminar, Society for Marketing Advances, St. Pertersburg. 2008
  • "Market Pioneers, Late Movers, and the Resource-Based View (RBV): A Conceptual Model." Faculty Research Symposium, College of Business, Starkville, MS. 2008
  • "The Roles of Social Bonds and Interactive Communication in Professional Service Relationships." 2006 Society for Marketing Advances Conference, Society for Marketing Advances , Nashville. 2006
  • "The Effects of Loyalty on Fairness: Price Perceptions and Pricing Strategy in a Retail Context." Ninth Annual Retail Strategy and Consumer Decision Research Seminar, Society for Marketing Advances, Nashville, TN. 2006
  • "The Effect of Role Strain on the Consumer Decision Process of Single Parent Households." 2006 American Marketing Association Summer Educators' Conference, American Marketing Association, Chicago. 2006
  • "The Effect of Role Strain on Single-Parent Households' Importance Placed on Information Sources." 2005 Society for Marketing Advances Conference , Society for Marketing Advances , San Antonio. 2005
  • "Market Pioneers, Late Movers, and The Resource-Based View (RBV): A Conceptual Model." 2005 Society for Marketing Advances Conference Proceedings, Society for Marketing Advances , San Antonio. 2005
  • "Consumer Socialization and Shopping Media Choice: Development of a Scale to Capture Agent-Learner Learning Processes." 2004 Society for Marketing Advances Conference , Society for Marketing Advances , St. Petersburg. 2004
  • "Customer Delight in a Retail Context: Investigating Delightful and Terrible Shopping Experiences." Fourth Annual Retail Strategy and Consumer Decision Research Seminar, Retail Strategy and Consumer Decision Research, New Orleans, LA. 2001
  • "Doctoral Education in Measurement Theory: Development of a Two-Course Approach." 2000 American Marketing Association Winter Educators’ Conference , American Marketing Association, San Antonio, TX. 2000
  • "Electronic Commerce: A Primer With Directions for Future Research." Second Annual Retail Strategy and Consumer Decision Research Seminar, Retail Strategy and Consumer Decision, Atlanta, GA. 1999