Marketing is where creativity meets strategy, data meets intuition, and innovation meets impact. As a marketing major, you'll learn to understand what drives people to make decisions, craft compelling stories that resonate, and use cutting-edge tools and artificial intelligence to connect brands with audiences in meaningful ways. Whether you're passionate about digital media, consumer behavior, brand building, advertising, sales, or analytics, our program prepares you to thrive in one of today's most dynamic and sought-after career fields. From Fortune 500 companies to startups, nonprofits to agencies, marketing professionals drive growth, shape culture, and make a real difference in how organizations succeed.
Bachelor of Business Administration (BBA) in Marketing
Build your expertise here—in the College of Business—with a curriculum designed for today's marketing landscape. In addition to the required business fundamentals, you'll dive into core marketing courses including Consumer Behavior and Marketing Research, before customizing your degree with electives tailored to your interests and career goals, including the option to pursue a concentration in Integrated Digital Marketing.
Ready to map out your path? Explore the Marketing Major Course Curriculum for a semester-by-semester breakdown of requirements, then dive into the Marketing Major Map for detailed, year-by-year guidance including course scheduling, elective options, and strategic planning tips you won't find anywhere else. These tools make it easy to visualize your four years and graduate on time with the skills employers want.
Your future in marketing starts here.