The Bulldog Business Show - September 1, 2026

On this episode of the Bulldog Business Show, Mississippi State alumnus and Juva Juice owner Justin Mitchener shares his journey from student entrepreneur to building a business with seven locations across Mississippi.

Justin sits down with host Aundrea Self to talk about getting his start through Mississippi State’s E-Center, turning an early smoothie vending machine concept into Juva Juice, growing from one location to seven and learning when to pivot along the way.

He also shares his advice for aspiring entrepreneurs: start, stay creative, use your resources and don’t be afraid to change direction when something isn’t working.