Supply Chain Logistics Live Case
Hands-on learning. Global impact. Real results.
Fall of 2025, students have hit the ground running:
- Kicked off the semester with a joint team-building session alongside the Marketing Live Case class at Old Mountain Outdoor Adventures, strengthening collaboration and problem-solving skills.
- Completed an immersive site visit to Taylor Machine Works, Inc., touring facilities, observing manufacturing processes, and meeting with the Taylor team to better understand the semester’s logistics challenge.
- Represented the College of Business at the Intermodal Association of North America (IANA) Expo in Long Beach, California—an invaluable professional experience that also included a behind-the-scenes tour of the Port of Long Beach, one of the busiest logistics hubs in the world.
As the semester progressed, students transformed these experiences into actionable insights, delivering a final presentation that analyzed complex international freight challenges for Taylor Machine Works.
“The data is real, the challenges are real—and so are the results,” said course co-instructor Dr. Robert Moore. “Our students are learning how to apply logistics theory to real supply chain problems that make a measurable impact.”
The class also traveled to Savannah, Georgia, for a multi-stop experiential learning trip that included visits to:
- The Georgia Ports Authority, where students toured port operations and learned about intermodal expansion and global trade flow;
- TCW, for insights into drayage and intermodal trucking operations, hosted by Ben Banks and Thomas Morrison;
- Project Freight LLC, where Dennis Guenzerodt and Benjamin Whaley discussed specialized freight planning and heavy cargo logistics.
Throughout the experience, students connected with alumni, industry leaders, and corporate partners—building professional networks while gaining hands-on understanding of the global supply chain.
