Live Case: Terra Delyssa & CHO America
Bringing marketing strategy to life through experiential learning
Spring '25 semester's corporate partner, CHO America—producer of the award-winning Terra Delyssa olive oil—invited our students to explore the intersection of brand strategy, sustainability, and international business. Over the course of the semester, students dedicated more than 200 hours of research and analysis to develop data-driven strategies for two new product launches targeting both B2B and B2C markets.
Key Achievements
- Conducted and analyzed a national survey of 600 olive oil consumers
- Performed retail audits across 40 grocery retailers and 25 e-commerce platforms
- Synthesized insights from 350+ secondary sources
- Completed 21 in-home ethnographic interviews and a social media analysis of 127 influencers
- Produced a 105-page research report supporting their strategic recommendations
- Delivered an hour-long presentation to CHO America executives
During spring break, students traveled to Tunisia, Africa, to visit Terra Delyssa’s facilities, meet with marketing executives, and experience the brand firsthand. From olive groves to packaging lines, they observed the company’s vertically integrated production, sustainable practices, and commitment to full traceability. Beyond the business insight, students engaged in meaningful cultural exchange—learning how global perspective and community values shape effective leadership.
“To improve your understanding of business, nothing compares to real-world experience. This course challenged our students to think critically, collaborate deeply, and grow both professionally and personally.”
— Dr. Myles Landers
For an ADS version: https://youtu.be/wP2HNcnH8fo
