Conscious Marketing in Tanzania

In Dr. Myles Landers’ Conscious Marketing course, students explore the purpose-driven side of business—how organizations balance profit with people, planet, and purpose. Through guest lectures from marketing professionals, students examine how firms engage stakeholders, lead with integrity, and integrate conscious principles into their strategies.

The experience goes far beyond the classroom. The course culminates in a three-week NOLS (National Outdoor Leadership School) leadership expedition in Tanzania, where students trek roughly 90 km through the wilderness alongside instructors James KG Kagambi, Patrick Thuita, and Clara. Over 20 days of backpacking, cooking, and camping—with no modern comforts—the students participate in leadership rotations, reflective discussions, and cultural exchanges with Maasai communities.

Through this immersive experience, students gain lessons in resilience, adaptability, and authentic leadership—understanding that guiding a team means listening to diverse perspectives, asking for help when needed, and leading with empathy.

“This course was the most challenging yet rewarding thing I’ve ever done. It pushed me to think differently about leadership, teamwork, and communication. I couldn’t have asked for a more impactful class.”

For ADS version: https://youtu.be/mGXRt27G--Q