Myles Landers PhD

Publications

Journal Article

• Worst Case Resistance Testing: A Nonresponse Bias Solution for Today’s Social Science Research Realities. Survey Research Methods. Volume 18, Issue 3, Pages 187-210. 2025
• Social Influence of Employee Groups: Understanding the Impact of Employee Groups on Customer Intentions Through Intimidation. Journal of Business Research. 2024
• Sustainability and Professional Sales: A Review and Future Research Agenda. Journal of Personal Selling & Sales Management. 2023
• Environmental Orientation on the Frontline: A Boundary-Spanning Perspective for Supply Chain Management. Journal of Business Logistics.
• Can You Ask 'Too Much' of Your Customers?. Journal of Services Marketing.
• Benefits and Challenges of Developing an Eco-Social Orientation: Implications for Marketing Practice. European Journal of Marketing. 2021
• The Hierarchical Resource Nature of Green Logistics Competency. Journal of Business & Industrial Marketing. Volume 36, Issue 8, Pages 1474-1485. 2021
• How Perceptions of Firm Environmental and Social Values Influence Frontline Employee Outcomes. Journal of Services Marketing. 2020
• Saving Behavior Within and Across Developing Nations: Implications for Public Policy Makers. Journal of Public Policy & Marketing. 2020
• Engagement with chatbots versus augmented reality interactive technology in e-commerce. Journal of Strategic Marketing. 2020
• Customer-Company Identification Transfer Across Service Alliances’. Journal of Service Management. Volume 29, Issue 1, Pages 98-119. 2018
• Purchase Decision Regret: Negative Consequences of the Steadily Increasing Discount. Journal of Business Research. Volume 76, Issue July, Pages 201-208. 2017
• The Effect of Online versus Offline Retailer-Brand Image Incongruity on the Flow Experience. Journal of Marketing Theory and Practice. Volume 23, Issue 4, Pages 370-387. 2015
• Exploring Consumers' Attitude towards Relationship Marketing. Journal of Services Marketing. Volume 29, Issue 3, Pages 188-199. 2015

Presentations

Oral Presentation

• "Taste Testing: A Neurophysical Approach and Replication. ." Society for Marketing Advances Annual Conference, Society for Marketing Advances, Charlotte, NC. 2022
• "Consumer Response to the Steadily Increasing Discount Strategy." Society for Marketing Advances Annual Conference, Society for Marketing Advances, Orlando, FL. 2021

Poster

• "The role of consumer-company identification in improving the effectiveness of inclusive growth communication strategies." Reconnecting With Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People, American Marketing association, Boston, MA. 2024