Kevin Shanahan PhD

 Kevin Shanahan PhD

Title:

  • Associate Professor of Marketing

Contacts:

kshanahan@business.msstate.edu
Office: (662) 325-1953
324 F

Overview

Education:

  • Ph D, Marketing, New Mexico State University, 2002
  • MBA, International Management, The American Graduate School of International Management, 1993
  • BA, Chinese, University of Alberta, 1990

Research interests:

advertising strategy, business ethics, corporate social responsibility, aberrant consumer behavior and non-profit marketing

Publications

Book, Chapter

  • Measuring Systems of Virtue Development. Handbook of Virtue Ethics in Business and Management, Alejo Jose G. Sison Editor. Ed. Alejo Jose G. Sison. Springer USA. 1-25. 2016
  • Delivery and Payment Options as Antecedents to Enhanced Online Retailing. Organizational and End User Interactions: New Explorations – Chapter 4, Drs. Steve Clarke and Ashish Dwivedi editors. Ed. Drs. Steve Clarke and Ashish Dwivedi. 12. 2011

Conference Paper

  • An Argument for the Use of High Fear Appeals as an Effective Type II Diabetes Health Messaging Strategy.  Academy of Marketing Science Conference. Page 4. 2016

Conference Proceeding

  • The Ten Commandments of Branding.  Society for Marketing Advances. Page 2. 2017
  • Voluntary Immersion: Exploring the Intersection of Sensory Disabled Employees and Mainstream Society in a Socially Responsible Business Model.  . Page 2. 2017
  • Anger, Willingness or Clueless? Understanding Why Women Pay a Pink Tax on the Products They Consume.  Academy of Marketing Science Conference. Page 4. 2016
  • Combining Co-Creation and CSR: An Investigation into Innovative Service Business Models.  Academy of Marketing Science Conference. Page 4. 2016
  • The Moderating Role of Informational Features on Website Interactivity.  American Marketing Association Conference. Page 4. 2015
  • Chevys, ADDYs and Fink’s – Oh My! The Creation of Award Winning Advertising Within an Educational Context.  Academy of Marketing Science. Page 2. 2015
  • The Brand as Verb Phenomenon, Our Genericidal Pastime: Searcing for the Truth Behind Googling, Xeroxing, Fedexing and Much More.  Academy of Marketing Science. Page 2. 2015
  • Fear Versus Scare Appeals as Moderators in Effective Health Messaging.  Academy of Marketing Science. 2015
  • How To Win an Addy: Employing Fink’s Taxonomy of Significant Learning in Advertising Predagogy.  Society for Marketing Advances. 2014
  • Using Sharp Numbers to Make a Point: The Affective Impact of Numerical Appeals in the Service of STD Prevention Among Young Adults.  Society for Marketing Advances. 2014
  • Employing Numerical Appeals to Generate Affective Response in Nonprofit Advertising.  Annals of the Society for Marketing Advances. Volume 2, Pages 89-90. 2013
  • Satisfaction, Commitment and Turnover Intent: The Role of Virtue Ethics Congruence.  American Marketing Association Summer Educators' Conference. Volume 24, Pages 70-71. 2013
  • The Moderating Role of Religiosity in the Effectiveness of Non-Profit Print Advertising.  Society for Marketing Advances. 2011
  • Increasing Proclivity to Donate for Nonprofits Employing Print Advertisements: Depictions of Self-Inflicted Versus Blameless Victims.  Society for Marketing Advances. 2011
  • An Investigation into Predictive Analytic Models in Healthcare.  Academy of Business Research. 2011
  • The Effect of Negative Emotions and Attitude Formation on Donations for Nonprofits Employing Public Service Announcements in Print Ads.  Association of Collegiate Marketing Educators. 2010
  • Interactivity and the Moderating Effects of Website Informational Features.  Society for Marketing Advances. 2009
  • Antecedents to Intent to Donate for Nonprofits Employing Print Advertisements.  Society for Marketing Advances. 2008
  • Service Delivery Failure and Attribution in Self-Service Environments.  Association of Collegiate Marketing Educators. 2008

Journal Article

  • Level of Agreement Between Sales Managers and Salespeople on the Need for Internal Virtue Ethics and a Direct Path from Satisfaction with Manager to Turnover IntentJournal of Business Ethics. Volume Online First Articles, Pages 1-12. 2018
  • In Their Shoes: Co-creating Value from Deaf/Hearing Perspectives. Journal of Services Marketing. Volume 31, Issue 4/5, Pages 313-325. 2017
  • The Influence of Interactivity on Visit and Purchase Frequency: The Moderating Role of Website Informational Features. Journal of Internet Commerce. Volume 14, Issue 3, Pages 294-315. 2015
  • Violent Commercials in Television Programs for Children Revisited. New Mexico State Business Outlook. Volume 13, Issue 6, Pages 1-4. 2015
  • Creepy Marketing: Three Dimensions of Perceived Excessive Online Privacy ViolationMarketing Management Journal. Volume 25, Issue 1, Pages 42-53. 2015
  • The Moderating Role of Religiosity on Nonprofit Advertising. Journal of Business Research. 2014
  • Student Identification of Academic Cheating Typology and the Link to Shoplifting Motivation. Marketing Education Review. Volume 23, Issue 2, Pages 163-178. 2013
  • Depictions of Self-Inflicted Versus Blameless Victims for Nonprofits Employing Print Ads. Journal of Advertising. Volume 41, Issue 3, Pages 55-74. 2012
  • Depictions of Self-Inflicted Versus Blameless Victims for Nonprofits Employing Print Advertisements. Journal of Advertising. 2012
  • From Lions to Legos, Oh My! Learning and Innovation Go Hand in Hand. Marketing Education Review. Volume 20, Issue 1, Pages 7-8. 2010
  • Motivators and Enablers of SCOURing: A Study of Online Piracy in the US and UK. Journal of Business Research. Volume 63, Issue 9/10, Pages 1095-1102. 2010
  • The Unintended Consequences of Using Posers in Nonprofit Public Service Announcements and Proposed Self-Regulatory Disclosure Solutions. Journal of Public Policy and Marketing. Volume 29, Issue 2, Pages 219-231. 2010
  • An Exploratory Study Into Delivery and Payment Choice Restriction. Journal of Organizational and End User Computing. Volume 21, Issue 1, Pages 75-87. 2009
  • Instant Messenger Friends: Social Relationship Behavior Differences Between Two Countries. International Business and Economics Research Journal. Volume 8, Issue 4, Pages 43-48. 2009
  • An Enlightened Way to Curb Piracy of Digital and Intellectual PropertyB-Quest. 2008
  • Scenerio Planning: Toward a More Complete Model for Practice. Journal of Advances in Developing Human Resources. Volume 10, Issue 2, Pages 166-178. 2008
  • The Efficacy of the Use of Implicature and Actor Portrayal Labels by Non-Profits in Anti-Smoking Print Advertisements. Journal of Current Issues and Research in Advertising. Volume 30, Issue 2, Pages 65-78. 2008
  • An Exploratory Study of the Desired Hotel Attributes For Americans Vacationing in China and Ireland. Journal of Vacation Marketing. Volume 13, Issue 2, Pages 107-118. 2007
  • Truths, Half Truths and Deception: An Exploratory Study on Perceived Social Responsibility and Intent to Donate for Nonprofits Using Implicature, Truth and Duplicity in Print Advertising. Journal of Advertising. Volume 36, Issue 2, Pages 33-48. 2007
  • Overcoming Apathy and Classroom Disconnect in Marketing Courses: Employing Karaoke Jeopardy as a Content Retention Tool. Marketing Education Review. Volume 16, Pages 85-90. 2006
  • A Better Way to Stop Personal Online Pirating (POPing). New Mexico Business Outlook. Page 5. 2006
  • First Run Superbowl Ads: The Effect of Humor on Brand Recall. New Mexico Business Outlook. Page 5. 2005
  • The Relationship Between Shareholder Wealth Effects, Diversity and Publicity as a Marketing Strategy. Journal of the Academy of Marketing Science. Volume 33, Issue 4, Pages 423-43.1. 2005
  • The Dark Side of Consumer Behavior: A Comparison of Online Piracy Motivators in the United States, Canada and Australia. Journal for International Business and Entrepreneurship Development. Volume 1, Issue 2, Pages 1-11. 2003
  • The Degree of Congruency Between Roadside Billboard Advertisements and Sought Attributes of Motels by U.S. Drive Tourists. Journal of Vacation Marketing. Volume 9, Issue 4, Pages 381-395. 2003
  • The Development of A Virtue Ethics Scale. Journal of Business Ethics. Volume 42, Issue 2, Pages 197-208. 2003
  • Violent Commercials in Television Programs For Children. Journal of Current Issues and Research in Advertising. Volume 25, Issue 1, Pages 61-69. 2003
  • Program Length Commercials and Host Selling in the WWF. Business and Society Review. Volume 106, Issue 4, Pages 379-393. 2001
  • Customer Response to Retail Environments. Journal of Business and Entrepreneurship. Volume 12, Issue 1, Pages 49-66. 2000
  • The Marketing Webquest: An Internet Based Experiential Learning Tool. Marketing Education Review. Volume 10, Issue 1, Pages 47-56. 2000

Meet the Editors Session

  • Meet the Editors. Society for Marketing Advances. Page 4. 2017

Panel Discussion

  • Panel Discussion on Designing, Recruiting, and Leading Study Abroad Trips. Society for Marketing Advances. Page 4. 2018

Presentations

Lecture

  • "The Emerging China." Tyler Area Kiwanis Club-Alpha Chapter, Tyler Area Kiwanis Club, Tyler, TX. 2002

Oral Presentation

  • "The Seven Deadly Sins of Consumer Behavior." Academy of Marketing Science Conference, Academy of Marketing Science, Denver, CO. 2015
  • "Leading the Way: A Discussion with the Authors from the First Special Issue of the MER on Teaching Innovations." Society for Marketing Advances, SMA, Nashville, TN. 2006
  • "Overcoming Apathy and Classroom Disconnect in Marketing Courses: Employing Karaoke Jeopardy as a Content Retention and Test Preparation Tool." Society for Marketing Advances, SMA, Nashville, TN. 2006
  • "Using Collaborative Learning in a Multi-Class, Multi-Disciplinary Setting." Marketing Educators' Conference, Marketing Educators, . 2003
  • "Putting Your Course Online: A Workshop Evaluating Three Options." AMA Winter Educators' Conference, AMA, Austin, TX. 2002
  • "Comparing Violence in Television Programs and Advertising." New Mexico State University Marketing Symposium, New Mexico State University, Las Cruces, NM. 1999

Paper

  • ""Creepy Marketing: Has Marketing Technology Gone too Far?", ." Society for Marketing Advances, Society for Marketing Advances, Hilton Head, South Carolina. 2013
  • "Increasing Proclivity to Donate for Nonprofi ts Employing Print Advertisements: Depictions of Self-Infl icted versus Blameless Victims." Society for Marketing Advances, SMA, Atlanta, GA. 2010
  • "Interactivity and the Moderating Effects of Website Informational Features." Society for Marketing Advances Conference, Society for Marketing Advances, New Orleans, LA. 2009
  • "Social Relationship Behavior Differences Between Two Countries." Applied Business Research Conference, Applied Business Research Conference, Orlando, FL. 2008
  • "Service Delivery Failure and Attribution In Self-Service Environments." Association of Collegiate Marketing Educators, ACME, Houston, TX. 2008
  • "Antecedents to Intent to Donate for Nonprofits Employing Print Advertisements." Society for Marketing Advances, Society for Marketing Advances, St Pete Beach, FL. 2008
  • "The Development and Testing of a Multi-Faceted Cheating Behavior Scale." Marketing Educator's Association Conference, Marketing Educator's Association, San Antonio, TX. 2007
  • "The Development of a Chance/Hazard Scale to Measure Aberrant Online Consumers’ Perceived Risk of Apprehension and Punishment." Marketing Management Association Conference, Marketing Management Association , Chicago, IL. 2007
  • "The Development of a Situational Anomie Scale to Measure Online Consumer Piracy." Society for Marketing Advances, Society for Marketing Advances, San Antonio, TX. 2007
  • "Initiating Social Relationships via Instant Messenger: A comparison of Canadians and Americans." Federation of Business Disciplines Conference, ACME, Oklahoma City, OK. 2006
  • "Pilfering Grades: An Exploratory Study Into Classroom Cheating Using Shoplifting Theory." Academy of Marketing Science, AMS, Orlando, FL. 2005
  • "Word of Mouse: Cross National Opinion Leadership on the Web." Academy of Marketing Science, AMS, Orlando, FL. 2005
  • "Modeling Aberrant Consumer Behavior: A Structural Equation Approach." Academy of Marketing Science Conference, Academy of Marketing Science, Vancouver, BC. 2004
  • "Industrial Buyers' Perceptions of Past Complaint Effectiveness and Correlation to Future Complaint Intentions." Society for Marketing Advances Conference, Society for Marketing Advances, Sanibel Island, FL. 2004
  • "Testing the Commitment-Trust Theory of Relationship Marketing in Situations of High and Low Coercive Power." AMA Summer Educators' Conference, AMA, Chicago, IL. 2003
  • "Explaining Aberrant Online Consumer Behavior Through Technology Readiness and Piracy Motivators." Society for Marketing Advances Conference, Society for Marketing Advances, . 2003
  • "The Renaissance of Levitt: Advertising Preferences for Mexican and American Online Consumers." Academy of Marketing Science Conference, Academy of Marketing Science, Sanibel Island, FL. 2002
  • "Internet Buying Behavior: Personal Attitude and Normative Influence Differences Between Web Enthusiasts in the United States and Mexico." AMA Winter Educators' Conference, AMA, Austin, TX. 2002
  • "Hierarchical or Free Flow: Online Store Layout as a Situational Variable." Retail Strategy and Consumer Decision Research Seminar at Society for Marketing Advances, Society for Marketing Advances, St Pete Beach. 2002
  • "Online Choice Restriction and Friction: Reversing the Expected Positive Association Between Trusted Brands and An Unknown Product." Society for Marketing Advances, SMA, St Pete Beach, FL. 2002
  • "The Identifying Traits of the Honest Criminal: The Dark Side of Online Consumer Behavior in the US, Canada, and Australia." Southwest Federation of Applied Disciplines Conference, Southwest Federation of Applied Disciplines, St Louis, MO. 2002
  • "Unintended Consequences of the U.S. Television Rating System." Academy of Marketing Science Conference, Academy of Marketing Science, San Diego, CA. 2001
  • "College Football and the Sport Fan Motivation Scale: A Validation Study." AMA Summer Educators' Conference, AMA, Washington, DC. 2001
  • "The Daddy's Little Girl Method of Child Influence in the Family Consumption Process." Mountain Plains Conference, Mountain Plains, Pocatello, ID. 2001
  • "Advertising to Children and The Advertiser's Quandary: Ratings or Impact? Southwest Federation of Applied Disciplines." Southwest Federation of Applied Disciplines Conference, Southwest Federation of Applied Disciplines, New Orleans, LA. 2001
  • "Identifying the Distinguishing Characteristics of Brand Recall Using Virgin Ads." Southwest Federation of Applied Disciplines Conference, Southwest Federation of Applied Disciplines, New Orleand, LA. 2001
  • "Self-Serving Bias, Service Delivery Failure And Technology Readiness In Self-Service Environments." Western Decision Sciences Conference, Western Decision Sciences, Vancouver, BC. 2001
  • "Addressing Oversights in the Regulation of Children's Television." Academy of Marketing Science Conference, Academy of Marketing Science, Montreal, QC. 2000
  • "Designing an Independent Retail Store." AMA Winter Educators' Conference, AMA, San Antonio, TX. 2000
  • "An Application of the Theory of Constraints to E-tailers Operating in Chaotic Systems." Atlantic Marketing Association Conference, Atlantic Marketing Association, Charleston, SC. 2000
  • "Supply Chains, Payola and the Internet." Mountain Plains Management Conference, Mountain Plains Management, Cedar City, UT. 2000
  • "A Virtue Ethics Scale." Society for Marketing Advances Conference, Society for Marketing Advances, Orlando, FL. 2000
  • "Elements of Importance in the Education Experience: A Cross National Study of Dutch and American Students." Western Marketing Educator's Conference, Western Marketing Educators, Lake Tahoe, NV. 2000
  • "Shaping Harmonious Marketing Departments." Western Marketing Educator's Conference, Western Marketing Educators, Palm Springs, CA. 2000