Emily Marett PhD

Emily Marett PhD

Title:

  • Instructor II - Management

Contacts:

ejm154@msstate.edu
Office: (662) 325-3928
302U
Visit Website for Emily Marett

Overview

Education:

  • Ph D, Communication, Washington State University, 2010
  • MBA, Marketing, Idaho State University, 2004
  • BA, Public Relations, Central Washington University, 2003
  • BS, Business Administration, Central Washington University, 2003

Research interests:

Organizational Communication
Family Business Communication
Media Effects/Entertainment-Education
Cautionary Tales/Narrative Persuasion
Narrative Engagement and Transportation

Publications

Journal Article

Presentations

Oral Presentation

  • "Welcome to the Family (Firm): Exploring Socialization Tactics for Non-Family Employees." Family Enterprise Research Conference, Family Enterprise Research Conference, Virtual. 2021

Paper

  • "Generation to generation: Does the founding family's communication pattern imprint on the family firm?." IFERA 2020, International Family Enterprise Research Academy, Bergamo, Italy. 2020
  • "A Transactive Memory Systems approach to knowledge complementarity and family firm innovation.." IFERA Research Development Workshop, International Family Enterprise Research Association, Bergamo, Italy. 2019
  • "Linking the entrepreneur's childhood communication patterns to the innovativeness of their ventures." Babson College Entrepreneurship Research Conference, Babson College, Waterford, Ireland. 2018
  • "Family firm governance through strategic cronyism: Inviting nonfamily managers to the party." Family Enterprise Research Conference, , Nova Lima, Brazil. 2016
  • "The influence of the founding family's communication patterns on the family firm." Family Enterprise Research Conference, , Nova Lima, Brazil. 2016
  • "The Role of Personal Experience When Interpreting Family Business Communication ." Theories of Family Enterprise Conference, Center for Family Enterprise Research, Imperial College, London UK. 2013
  • "Law & Order, CSI, and NCIS: The Association between Exposure to Crime Drama Franchises, Rape Myth Acceptance and Sexual Consent Negotiation Behaviors among College Students. ." AEJMC 2012 Annual Convention, Association for Education in Journalism and Mass Communication, Chicago. 2012
  • "Scripted Sexual Violence: The Association Between Soap Opera Viewing and College Students’ Intentions to Negotiate Sexual Consent. ." AEJMC 2012 Annual Convention, Association for Education in Journalism and Mass Communication, Chicago, IL. 2012
  • "The Effectiveness of the Entertainment Education Strategy in Sexual Assault Prevention: A Field Experiment in a College Campus Setting." AEJMC 2012 Annual Convention, Association for Education in Journalism and Mass Communication, Chicago, IL. 2012
  • "Establishing and adhering to sexual consent: The association between reading magazines and college students' sexual consent negotiation.." AEJMC 2011 Annual Convention, Association for Education in Mass Communication, St. Louis, MO. 2011
  • "Theory driven message development and the effectiveness of the entertainment education strategy in sexual assault prevention. ." AEJMC 2010 Annual Convention, Association for Education in Journalism and Mass Communication, Denver, CO. 2010
  • "Positive benefits: An exploratory study of crime drama viewership and sexual assault prevention. ." AEJMC 2009 Annual Convention, Association for Education in Journalism and Mass Communication, Boston, MA. 2009
  • "Sports programming, gender roles, and sexual assault: A test of the media practice model. ." AEJMC 2009 National Convention, Association for Education in Journalism and Mass Communication, Boston, MA. 2009
  • "You have to engage me: Examining how narrative engagement influences entertainment-education campaigns for organ donation.." AEJMC 2008 National Convention, Association for Education in Journalism and Mass Communication, Chicago, IL. 2008
  • "Litigation, discrimination, women, and Wal-Mart: Crisis communication strategies of a retail giant.." NCA 2006 National Convention, National Communication Association, San Antonio, TX. 2006
  • "Measuring the value of IT: How to create an effective business case for IT investments.." Western Region American Accounting Association Annual Meeting , Western Region American Accounting Association , Sacramento, CA. 2005

Poster

  • "Facebook friends, but not family? An exploration of family firm branding on social media.." Family Enterprise Research Conference, Family Enterprise Research Conference, Burlington, Vermont. 2019
  • "Investigating pro-social rule breaking in family firms: The effects of core self-evaluations, psychological safety, and procedural justice climate." Family Enterprise Research Conference, Family Enterprise Research Conference, Burlington, VT. 2019
  • "Uncovering individual and organizational influences of voice behaviors in family firms." Family Enterprise Research Conference, Family Enterprise Research Conference, Burlington, VT. 2019
  • "‘Bridging the gap’ between family and nonfamily knowledge: A dispersion model of complementary resources and innovation." Family Enterprise Research Conference, , Asheville, North Carolina. 2017
  • "Creating efficiency in family firm knowledge exploitation: The influence of complementary knowledge and social resources." International Family Enterprise Research Association (IFERA) , , Free University of Bolzano, Bolzano, Italy. 2017