Dr. Bingyan Hu PhD

Dr. Bingyan Hu PhD

Title:

  • Assistant Professor of Marketing

Contacts:

bh1998@msstate.edu
Office: (662) 325-1628
324 C McCool Hall

Overview

Education:

  • Ph D, Marketing, University of Iowa, 2020
  • BA, , Fudan University, 2010

Presentations

Paper

  • "The Role of Slogans in CSR-oriented Value Propositions as Drivers of Customers Attitudes." Reconceptualizing Marketing in Today‚Äôs Global Environment, Society for Marketing Advances National Conference , Charlotte, NC. 2022