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Ph.D. in Marketing

Melissa Moore

The Ph.D. program in marketing prepares students for an intellectually challenging career in academia. Our program has a strong emphasis on conducting original research along with preparing students to publish in academic journals at the highest level. Over the course of the program, students will be exposed to a broad range of topics in the field of marketing, and we encourage students to find a research area that best fits their interests. Our program is purposely small and very selective. We seek to have a close one on one relationship with our doctoral students in order to provide a richer academic experience. MSU's Ph.D. program is built around a mentor/apprentice relationship where students have ample opportunity to be involved in research projects with faculty. Along with our research focus, MSU is committed to educating doctoral students to excel in teaching and instruction. Our objective is for students to be fully prepared to handle the research and teaching requirements in a University setting.

Overview of Program

The program consists of 24 semester hours of marketing course work, 18 semester hours of quantitative analysis, and 9 semester hours in a minor area. Up to 6 graduate credit hours of prior coursework can be applied to your program of study with the consent of the Ph.D. program coordinator. Typically, students should expect to spend the first two years completing academic coursework. At the beginning of the third year, students must pass a written comprehensive exam covering the content of their coursework. The student will then be responsible for developing a research idea for a dissertation. The proposal of the dissertation idea will need the approval of a student's dissertation committee. Finally, the student will be responsible for collecting and analyzing data to satisfy the requirements for the final dissertation defense. The length of a student's program is usually four years.


We normally take two highly qualified students a year. Admission to the Ph.D. program takes place only in the fall semester. The deadline to submit an application is January 15th. Criteria for admission is based on your previous grade point average, GMAT score, previous work history, letters of recommendation, and the number of qualified applicants received. Typical GMAT scores range from 600-690. We prefer students to have a 3.2 GPA in their last 60 hours of coursework completed. For international applicants whose native language is not English and who have not completed an undergraduate or graduate degree in an English-speaking country, the Test for English as a Foreign Language (TOEFL) is required. A score of 600 on the paper-based test and 100 on the internet-based test is required.

Applicants are strongly encouraged to get their application packet in early. If you are in our top candidates, we will contact you to set up a phone interview. We strongly encourage those students who get an interview to take a campus visit. We know undertaking a Ph.D. is a big commitment and we want to make sure you are completely comfortable with your decision.

If you are interested in applying, please see our Ph.D. Application Checklist link.

Financial Assistance

Graduate Assistantships and Stipends are generally awarded to all students accepted into the program and may be renewed for four consecutive years. Graduate assistants who are not residents of Mississippi are not required to pay the nonresident registration fee. Full-time students holding assistantships are eligible to receive a full tuition scholarship for the fall and spring semesters.


If you would like more information about our doctoral program in marketing, please see our frequently asked questions link. For specific inquiries, feel free to contact the doctoral program coordinator: