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MSU marketing professor unveils 'UpTown' branding for 182 project

10-31-16 - Starkville's Highway 182 redevelopment plan aims to rebrand a portion of the languishing thoroughfare as a vibrant, inclusive area through colorful visuals, improved landscaping and crowd-gathering spaces in an effort to transform the area's image and help bring about new investments.

Mike Breazeale, a Mississippi State University assistant professor of marketing the city tapped to create a branding proposal for the project, worked with students this summer to develop a new moniker, "UpTown," for the space between North Long Street and Old West Point Road.

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