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Breazeale and COB Students Working to Build Marketing Plans for Economic Redevelopment for Starkville's Hwy 182

6-1-16 - The Highway 182 corridor in Starkville could be getting a facelift. Around 30 city leaders, planners, property owners and residents kicked off a process Wednesday set to culminate in a redevelopment plan for the city's oldest commercial district. Planners and city staff will seek public input at meetings in June.

Goals of the plan are to reevaluate current and future economic development opportunities throughout the corridor, identify needed infrastructure improvements and spur on new small business development in the area from Highway 12 to Highway 25---around a five mile section of the corridor. "The Highway 182 area is a vibrant area," Community Development Director Buddy Sanders said. "There are lots of possibilities there, it just needs a spark."

A marketing plan for the area will be developed by Mississippi State University Assistant Professor of Marketing Dr. Mike Breazeale. He will work with 30 students starting this summer to compile a comprehensive marketing plan to lure businesses to the area.

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