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Faculty & Staff

 Yingge  Qu

Education

  • Ph.D., Georgia State University, Marketing
  • M.A., University of Connecticut, Statistics
  • M.A., University of Connecticut, Environmental Engineering
  • B.A., Tsinghua University, Environmental Engineering

Recent Publications

2018
2016

Recent Presentations

2018
  • "Understanding customer’s TV subscription behavior to movie and sports packages", with William W Hill, Decisions Sciences Institute Conference, Chicago, 2018.
  • "Modeling customer’s interdependent TV subscription behavior to movie and sports channels", with William W Hill, Society of Marketing Advances Annual Conference, West Palm Beach, Florida, 2018.
  • "Modeling Consumer’s Contractual Decision in a Continuous Innovation B2B Market with A Forward-Looking Dynamic Approach", with Yi Zhao and V Kumar, Marketing Dynamic Conference, Southern Methodist University, Dallas, Tx, 2018.
  • "Modeling the Dynamic Decision of a Contractual Adoption of a Continuous Innovation in B2B Markets", with Yi Zhao and V Kumar, ISMS Marketing Science Conference, Philadelphia, PA, 2018.
  • "Trends in Frequency and Severity of Florida Hospital Medical Malpractice Claims", with Carlton Young, Institute for Global Business Research Conferences, New Orleans, LA, 2018.
2015
  • "Modeling Interdependent TV Subscription Behavior to Movie and Sports Channels", with Xi Zhang, Direct/Interactive marketing Research Summit, Boston, 2015.
  • "Improving Control Chart Approach for Customer's Life Change Detection", with Yi Zhao and Nuo Xu, NYU 2015 Conference on Digital Data, Smart Life, Mobile Marketing Analytics, New York University, 2015.
  • "Real-time Detection of customers’ life change using control chart approach", with Yi Zhao and Nuo Xu, Federal Home Loan Bank of Atlanta, Atlanta, 2015.
  • "Modeling B2B Customer's Contractual Decisions of a Continuous Innovation", with Yi Zhao and V Kumar, ISMS Marketing Science Conference, Baltimore Marriott Waterfront, 2015.
  • "real-time analysis of customers’ life change with a control chart approach", with Yi ZHao and Nuo Xu, ISMS Marketing Science Conference, Baltimore Marriott Waterfront, 2015.
  • "Detection of customers’ life change: real-time analysis using control chart approach", with Yi Zhao and Nuo Xu, WCAI's Annual Conference, Philadelphia, 2015.