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Faculty & Staff

 Carol  Esmark-Jones, Ph.D.
  • Carol Esmark-Jones, Ph.D.
  • Assistant Professor of Marketing
  • cle217@msstate.edu
  • 324G
  • Office: 662.325.1993

Education

  • Ph.D., University of Tennessee, Marketing
  • MBA, Lincoln Memorial University
  • BA, Maryville College, Business and Organization Management

Recent Publications

2018
  • "Anonymity, Anxiety, and Abandonment: How Product Packaging and Location Impact the Shopper: An Abstract", with Christian Barney and Robert Farmer, Academy of Marketing Science, Conference Proceedings, 2018, p 1.
  • "Timeliness, Transparaency, and Trust: A Framework for Managing Online Customer Complaints", with Jennifer Stevens, Brian Spaid, and Michael J. Breazeale, Business Horizons, 2018.
  • "Appreciating Anonymity: An Exploration of Embarrassing Products and the Power of Blending In", with Christian Barney and Robert Farmer, Journal of Retailing, 2018, vol. 94, no. 2, p 186-202.
  • "Retail Space Invaders: When Employees' Invasion of Space Increases Purchase Intentions", with Stephanie Noble, Journal of the Academy of Marketing Science, 2018, vol. 46, no. 3, p 477-496.
2017
  • "I'll Be Watching You: Shoppers' Reactions to Perceptions of Being Watched By Employees", with Stephanie Noble and Michael J. Breazeale, Journal of Retailing, 2017, vol. 2017, no. 93, p 336-349.
  • "I Am What I Do! An Investigation of Experience Identification in the Pre-Experience Stage An Abstract", with Jennifer Stevens, Stacie Waites, and Christian Barney, American Marketing Assosociation Summer Conference, Conference Proceedings, 2017.
  • "Coproducing With Consumers: How Varying Levels of Control and Co-production Impact Affect", with Jennifer Stevens, Stephanie Noble, and Na Young Lee, Marketing Letters, 2017, vol. 28, no. 2, p 171-187.
  • "When Your Sales Staff Needs to Back Off (Spotlight on Research)", with Stephanie Noble and Michael J. Breazeale, Harvard Business Review, 2017, vol. 95, no. 3, p 34.
  • "Well, That's Embarrassing: An Examination of Product Package Differences and the Impact on Emabrrassment", with Christian Barney and Stacie Waites, Academy of Marketing Science, Conference Proceedings, 2017, p 253-254.
2016
  • "Bad Behavior and Territory Conflict in Retailing Spaces: Nine Suggestions to Ease Tensions", with Stephanie Noble, Business Horizons, 2016, vol. 59, no. 1, p 95-104.
  • "Open Versus Selective Loyalty Programs: How Visibility and Stage of Relationship Influence Loyalty", with Stephanie Noble and John Bell, European Journal of Marketing, 2016, vol. 50, no. 5/6, p 770-795.
  • "The Effects of Behavioral, Cognitive, and Decisional Control in Co-Production Service Experiences", with Stephanie Noble, John Bell, and David Griffiths, Marketing Letters, 2016, vol. 27, p 423-436.
  • "Reacting to Visual Privacy: Examining the Impact of Employees' Stare on Shopper Behavior", with Josh C Denton, American Marketing Association, Conference Proceedings, 2016.
  • "Countering Negative Online Reviews: The Impact of Response and Responder", with Michael J. Breazeale and Jennifer Stevens, Academy of Marketing Science, Conference Proceedings, 2016.
  • "A tangled web: views of deception from the customer's perspective", with Erin Adamson Gillespie, Katie Hyberova, and Stephanie M Noble, Business Ethics: A European Review, 2016, vol. 25, no. 2, p 198-216.
  • "Building International Business Theory: A Grounded Theory Approach", with David Gligor and Ismail Golgeci, Journal of International Business Studies, 2016, vol. 47, no. 1, p 93-111.
2015
  • "Supply Chain Friends: The Good, the Bad, and the Ugly", with David Gligor, Business Horizons, 2015, vol. 58, no. 5, p 517-525.
  • "The Effects of Different Types of Control in Coproduction Experiences", with Jennifer Stevens and Stephanie Noble, Academy of Marketing Science, Conference Proceedings, 2015.
  • "Managing closing time to enhance manager, employee and customer satisfaction", with Stephanie M Noble and Christy Ashley, Business Horizons, 2015, vol. 58, no. 2, p 217-224.
  • "Performance outcomes of supply chain agility: When should you be agile?", with David M Gligor and Mary Holcomb, Journal of Operations Management, 2015, vol. 33-34, p 71-82.
2014
  • "Accumulation versus instant loyalty programs: The influence of controlling policies on customers' commitments", with Stephanie Noble and Charlie Noble, Journal of Business Research, 2014, vol. 67, no. 3, p 361-368.

Recent Presentations

2018
  • "Anonymity, Anxiety, and Abandonment: How Product Packaging and Location Impact the Shopper", with Christian Barney and Robert Farmer, Academy of Marketing Science, New Orleans, LA, 2018.
2017
  • "Let it Be: Exploring the Impact of Negative Online Reviews", with Michael J. Breazeale and Jennifer Stevens, Society for Marketing Advances, Louisville, KY, 2017.
  • "I Am What I Do! An Investigation of Experience Identification in the Pre-Experience Stage", with Jennifer Stevens, Stacie Waites, and Christian Barney, American Marketing Association Summer Conference, San Francisco, CA, 2017.
  • "Well, That's Embarrassing: An Examination of Product Package Differences and the Impact on Embarrassment", with Christian Barney and Stacie Waites, Academy of Marketing Science, Coronado Island, CA, 2017.
2016
  • "Reacting to Visual Privacy: Examining the Impact of Employees' Stare on Shopper Behavior", with Josh C Denton, American Marketing Association Summer Conference, Atlanta, GA , 2016.
  • "Countering Negative Online Reviews: The Impact of Response and Responder", with Jennifer Stevens and Michael Breazeale, Academy of Marketing Science 2016 Annual Conference, Orlando, FL, 2016.
2015
  • "The Effects of Different Types of Control in Coproduction Experiences", with Jennifer Stevens and Stephanie Noble, Academy of Marketing Science Annual Conference, Denver, Colorado, 2015.
2013
  • "Interaction Privacy", with Stephanie Noble, Brown Bag Session, Knoxville, TN, 2013.

Certifications

  • Certification for Online Teaching, Mississippi State University.
  • IRB Certification, Mississippi State University.
  • IRB Certificate of Completion, University of Tennessee.