Yingge Qu PhD

Publications

Journal Article

• College football performance and athletic department revenues: the power of winning tradition. Journal of Marketing Development and Competitiveness. Volume 13, Issue 2, Pages 31-41. 2019
• Income Inequality: Does Corporate Income Inequality Parallel Individual Income Inequality?. Journal of Accounting and Finance. Volume 18, Issue 9. 2018
• Quantifying Trends in Florida Hospital Medical Malpractice Claims Using a Mixed Effect Approach. Journal of Leadership, Accountability and Ethics. Volume 15, Issue 4, Pages 76-92, 17p. 2018
• Predictors of Customer's Subscriptions to Movie and Sport Packages. Journal of Marketing Development and Competitiveness. Volume 12, Issue 4, Pages 80-94, 15p. 2018
• Detection of customers’ life change: real-time analysis using control chart approach. Marketing Science Institute Working Paper Series . 2016
• Unprofitable Cross-buying: Evidence from Consumer and Business Markets. Journal of Marketing. Volume 76, Issue 3, Pages 78-95. 2012

Presentations

Oral Presentation

• "Modeling Consumer’s Contractual Decision in a Continuous Innovation B2B Market with A Forward-Looking Dynamic Approach." Marketing Dynamic Conference, ISMS, Southern Methodist University, Dallas, Tx. 2018
• "Modeling the Dynamic Decision of a Contractual Adoption of a Continuous Innovation in B2B Markets." ISMS Marketing Science Conference, ISMS, Philadelphia, PA. 2018
• "Trends in Frequency and Severity of Florida Hospital Medical Malpractice Claims." Institute for Global Business Research Conferences, IGBR, New Orleans, LA. 2018
• "Modeling Interdependent TV Subscription Behavior to Movie and Sports Channels." Direct/Interactive marketing Research Summit, Direct Marketing Educational Foundation, Boston. 2015
• "Improving Control Chart Approach for Customer's Life Change Detection." NYU 2015 Conference on Digital Data, Smart Life, Mobile Marketing Analytics, NYU, New York University. 2015
• "Real-time Detection of customers’ life change using control chart approach." Federal Home Loan Bank of Atlanta, Federal Home Loan Bank of Atlanta, Atlanta. 2015
• "Modeling B2B Customer's Contractual Decisions of a Continuous Innovation." ISMS Marketing Science Conference, ISMS, Baltimore Marriott Waterfront. 2015
• "real-time analysis of customers’ life change with a control chart approach." ISMS Marketing Science Conference, ISMS, Baltimore Marriott Waterfront. 2015
• "Detection of customers’ life change: real-time analysis using control chart approach." WCAI's Annual Conference, wharton customer analytics initiative (WCAI), Philadelphia. 2015

Paper

• "Understanding customer’s TV subscription behavior to movie and sports packages." Decisions Sciences Institute Conference, Decisions Sciences Institute, Chicago. 2018
• "Modeling customer’s interdependent TV subscription behavior to movie and sports channels." Society of Marketing Advances Annual Conference, Society of Marketing Advances, West Palm Beach, Florida. 2018

Poster

• "The Zombie Firm Effect and the Inefficient Allocation of Capital." Federation of Business Disciplines, Southwest American Accounting Association (AAA), New Orleans . 2022

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