Yingge Qu PhD

 Yingge Qu PhD

Title:

  • Assistant Professor of Marketing

Contacts:

yq40@msstate.edu
Office: (601) 696-2285

Overview

Education:

  • Ph.D., Marketing, Georgia State University, 2014
  • M.A., Statistics, University of Connecticut, 2007
  • M.A., Environmental Engineering, University of Connecticut, 2004
  • B.A., Environmental Engineering, Tsinghua University, 1999

Publications

Journal Article

Presentations

Oral Presentation

  • "Modeling Consumer’s Contractual Decision in a Continuous Innovation B2B Market with A Forward-Looking Dynamic Approach." Marketing Dynamic Conference, ISMS, Southern Methodist University, Dallas, Tx. 2018
  • "Modeling the Dynamic Decision of a Contractual Adoption of a Continuous Innovation in B2B Markets." ISMS Marketing Science Conference, ISMS, Philadelphia, PA. 2018
  • "Trends in Frequency and Severity of Florida Hospital Medical Malpractice Claims." Institute for Global Business Research Conferences, IGBR, New Orleans, LA. 2018
  • "Modeling Interdependent TV Subscription Behavior to Movie and Sports Channels." Direct/Interactive marketing Research Summit, Direct Marketing Educational Foundation, Boston. 2015
  • "Improving Control Chart Approach for Customer's Life Change Detection." NYU 2015 Conference on Digital Data, Smart Life, Mobile Marketing Analytics, NYU, New York University. 2015
  • "Real-time Detection of customers’ life change using control chart approach." Federal Home Loan Bank of Atlanta, Federal Home Loan Bank of Atlanta, Atlanta. 2015
  • "Modeling B2B Customer's Contractual Decisions of a Continuous Innovation." ISMS Marketing Science Conference, ISMS, Baltimore Marriott Waterfront. 2015
  • "real-time analysis of customers’ life change with a control chart approach." ISMS Marketing Science Conference, ISMS, Baltimore Marriott Waterfront. 2015
  • "Detection of customers’ life change: real-time analysis using control chart approach." WCAI's Annual Conference, wharton customer analytics initiative (WCAI), Philadelphia. 2015

Paper

  • "Understanding customer’s TV subscription behavior to movie and sports packages." Decisions Sciences Institute Conference, Decisions Sciences Institute, Chicago. 2018
  • "Modeling customer’s interdependent TV subscription behavior to movie and sports channels." Society of Marketing Advances Annual Conference, Society of Marketing Advances, West Palm Beach, Florida. 2018