William Hill II, PhD

 William Hill II, PhD

Title:

  • Division Head and Professor of Marketing

Contacts:

wwh16@meridian.msstate.edu
Office: (601) 484-0163

Overview

Summary:

Dr. Hill has over 32 years of experience in the private and public sectors--14 years in chemical engineering, manufacturing, and sales, and 18 years in higher education. His research interests include tourism, personal selling, and sports marketing. Dr. Hill's consulting experience includes work with small businesses, tourism, healthcare administration, and community economic impact studies. He is a member of the American Marketing Association and the Society for Marketing Advances. Dr. Hill currently serves as the Division Head of Business at the Mississippi State University Meridian Campus.

Education:

  • PhD, Marketing, University of Alabama, 2006
  • MBA, Business Administration, Mississippi State University, 1994
  • BS, Chemical Engineering, University of Alabama, 1987

Research interests:

Tourism, Sports Marketing, Personal Selling

Biography

Dr. Hill has over 32 years of experience in the private and public sectors--14 years in chemical engineering, manufacturing, and sales, and 18 years in higher education. His research interests include tourism, personal selling, and sports marketing. Dr. Hill's consulting experience includes work with small businesses, tourism, healthcare administration, and community economic impact studies. He is a member of the American Marketing Association and the Society for Marketing Advances. Dr. Hill currently serves as the Division Head of Business at the Mississippi State University Meridian Campus.

Publications

Journal Article

Presentations

Oral Presentation

  • "Relating sports performance and associated metrics with marketing and overall business outcomes." Society of Marketing Advances, Society of Marketing Advances, Atlanta. 2016
  • "Understanding the typical vacation and relating factors ." Academy of Marketing Studies, Allied Academies , New Orleans, LA. 2015
  • "The motives and constraints for vacation style selection." Academy of Business Research Conference, Academy of Business Research , San Antonio, TX. 2014
  • "Understanding the typical vacation, destination choice, and its influences." Academy of Marketing Studies, Allied Academies , New Orleans, LA. 2012
  • "A Study of Wal-Mart RFID Adoption Effects in the Retail Industry." Allied Academies 2011 International Conference, , Las Vegas, NV. 2011
  • "Understanding online beach vacation inquirers for one gulf beach property." Academy of Marketing Studies, Allied Academies , New Orleans, LA. 2011
  • "Online adolescent shoppers: products of interest and influence." Decision Sciences Institute Conference, Decision Sciences, New Orleans, LA. 2009
  • "Municipal Wireless: Pricing Strategy Review." The 38th Decision Science Institute Annual Conference, , Phoenix, AZ. 2007

Paper

  • "Understanding customer’s TV subscription behavior to movie and sports packages." Decisions Sciences Institute Conference, Decisions Sciences Institute, Chicago. 2018
  • "Modeling customer’s interdependent TV subscription behavior to movie and sports channels." Society of Marketing Advances Annual Conference, Society of Marketing Advances, West Palm Beach, Florida. 2018