Robert F. Otondo II, PhD

 Robert F. Otondo II, PhD


  • Management and Information Systems


  • Information Systems


  • Professor of Information Systems

Office: (662) 325-1961
McCool Hall 302-o



Dr. Otondo is a Professor of Information Systems. He received his Ph.D. in Computer Information Systems at Arizona State University. His research interests center on perceptions and uses of emerging technologies. Dr. Otondo's research has been funded by the National Science Foundation, the Office of Naval Research, the Robert Wood Johnson Foundation, and the FedEx Center for Supply Chain Management at The University of Memphis. His research has been published in MIS Quarterly, European Journal of Information Systems, Journal of Applied Psychology, Personnel Psychology, Decision Support Systems, Production and Operations Management, and Human Relations.


  • Ph D, Business Administration, Arizona State University, 1998
  • MS, Computer Information Systems, Arizona State University, 1993
  • MBA, Business, California State University, 1983
  • BS, Entomology, University of California, 1976


Book, Chapter

  • Object-Oriented Approaches to Causal Mapping: A Proposal. Causal Mapping for Information Systems and Technology Research: Approaches, Advances and Illustrations. Ed. Deborah Armstrong and V.K. Narayanan. Hershey, PA: Idea Group Publishing. 343-367. 2005
  • Data Mining for Business Process Reengineering. ERP & Data Warehousing in Organizations: Issues and Challenges. Hershey, PA: IRM Press. 146-158. 2003

Book, Chapter in Scholarly Book - Reprint

  • Back to the Future with RFID: Lessons Learned- Some Old, Some New, in RFID in Operations and Supply Chain Management: Research and Applications. ES Verlag. Pages 49-68. 2008

Conference Proceeding

  • A Multilevel Analysis of Conflict in Family Firms.  Eastern Academy of Management - International, 2007 Meeting, Amsterdam, The Netherlands. 2007
  • Conflict, Participative Decision Making, and Generational Ownership Dispersion: A Multilevel Analysis.  United States Association for Small Business and Entrepreneurship/SBI 2007 Annual Conference, Orlando, FL. 2007
  • Cross-level Effects in Family Firm Research.  Third Annual Office Depot Small Business Research Forum, Fort Lauderdale, FL. 2007
  • The Impact of Web Sites on Attraction to Organizations: A Multi-level Approach.  Academy of Management Conference, Honolulu, HI. 2005
  • Internet Recruitment: Job Seekers’ Viewing of Company Web Sites.  Conference of the Society for Industrial and Organizational Psychology, Chicago, IL. 2004
  • Recruitment Websites: Impact of Content, Website Design, and Media Richness on Applicant Attraction.  Academy of Management Conference, New Orleans, LA. 2004
  • Tracking Trauma at The MED: Demonstrating an Emerging Technology at the Regional Medical Center at Memphis.  35th Annual Meeting of the Decision Sciences Institute, Boston, MA. 2004
  • Data Mining for Business Process Reengineering.  Proceedings of the Information Resources Management Association International Conference. 2002
  • Differences in Perceptions of Web Site Characteristics by IT Experts and Non-Experts.  Proceedings of the Eighth Americas Conference for Information Systems. 2002
  • Impact of Media Type, Message Content, and Message Length on Communication Characteristics and Receiver Outcomes.  Proceedings of the Southern Association of Information Systems Conference. 2002
  • Recruitment Communication Media Features: Impact on Pre-Hire Outcomes.  Best Paper Proceedings of the Academy of Management Conference, Denver, CO. 2002

Journal Article

  • "This is the Way 'I' Create My Passwords..." Does the Endowment Effect Deter People from Changing the Way They Create Their Passwords?. Computers & Security. Volume 82, Pages 241-246. 2019
  • How long can this party last? What the rise and fall of OR/MS can teach us about the future of business analytics. European Journal of Information Systems. Volume 28, Issue 5, Pages 473-495. 2019
  • An Empirical Study Evaluating Social Networking Continuance and Success. Journal of Computer Information Systems. Volume 58, Issue 4, Pages 353-362. 2018
  • Sensemaking and Success in the Transition from Community Colleges to University IS/CE/CS Programs: A Pathway for Social Inclusion. Communications of the Association for Information Systems. Volume 43, Page 29. 2018
  • Ranking Factors by Importance in Factorial Survey Analysis. Communications of the AIS. Volume 42, Issue 1, Pages 183-232. 2018
  • Implications of Monitoring Mechanisms on Bring Your Own Device AdoptionJournal of Computer Information Systems. Volume 57, Issue 4, Pages 309-318. 2017
  • Social Comparisons and Organizational Support: Implications for Commitment and RetentionHuman Relations. Volume 69, Issue 7, Pages 1483-1505. 2016
  • Leader Reactions to Follower Proactive Behavior: Giving Credit When Credit Is Due. Human Relations. Volume 68, Issue 6, Pages 879-898. 2015
  • Assessing the Effects of Benefits and Institutional Influences on the Continued Use of Environmentally Munificent Bypass Systems in Long-Haul TruckingMIS Quarterly. Volume 37, Issue 4, Pages 1301-1312. 2013
  • Reactions to Recruitment Web Sites: Visual and Verbal Attention, Attraction, and Intentions to Pursue EmploymentJournal of Business and Psychology. Volume 28, Issue 3, Pages 263-285. 2013
  • Social Network Services in China: An Integrated Model of Centrality, Trust, and Technology Acceptance. Journal of Global Information Technology Management. Volume 13, Issue 2, Pages 76-99. 2010
  • Assessing Information Technology Use Over Time with Growth Modeling and Hierarchical Linear Modeling: A Tutorial. Communications of Association for Information Systems. Volume 25 (2009). 2009
  • Managerial Problem Solving in the Adoption of Radio Frequency Identification Technologies. European Journal of Information Systems. 2009
  • Conflict Participative Decision Making, and Generational Ownership: A Multi-Level Analysis. Journal of Small Business Management. Volume 47, Issue 1, Pages 456-484. 2008
  • The Complexity of Richness: Media, Message, and Communication Outcomes. Information & Management. Volume 45, Issue 1, Pages 21-30. 2008
  • Simulation Modeling and Analysis: A Collateral Application and Exposition of RFID Technology. Production and Operations Management. Volume 16, Issue 5, Pages 586-598. 2007
  • The Effects of Organizational Brand on Pre-Hire Recruitment Outcomes in the Context of Web-Based Recruitment. Journal of Applied Psychology. Volume 92, Issue 6, Pages 1696-1708. 2007
  • Reexamining Technology Acceptance in Online Task Behaviors. Electronic Markets. Volume 16, Issue 1, Pages 4-15. 2006
  • Back to the Future with RFID: Lessons Learned--Some Old, Some New. Communications of the AIS. Volume 15, Issue 7, Pages 132-147. 2005
  • From Cyclical to Systems Thinking: Cycle Time Reduction in Complex Systems. Issues in Supply Chain Management. Volume 1, Issue 1, Pages 1-19. 2005
  • Recruitment Communication Media: Impact on Pre-Hire Outcomes. Personnel Psychology. Volume 57, Issue 1, Pages 143-171. 2004

Technical Report

  • Wireless-Based Warehouse Management Systems for the Furniture Industry: Final Report. Franklin Furniture Institute. 2008



  • "Enterprise Architecture and Emerging Technologies." International Business Strategy Program, College of Business, Mississippi State University, Kwangwoon University, Seoul, Republic of Korea. 2011
  • "Temporal Structures in Continued Use Intentions: Theoretical Foundations, Methodological Approaches, and Implications." , Management Information Systems Dept., University of Memphis, University of Memphis. 2011

Oral Presentation

  • "Latent Curve Modeling for Factorial Survey Designs." Dewald Roode Workshop on Information Systems Security Research, Int'l. Fed. for Info. Processing (IFIP WG8.11/WG11.13), Provo, Utah. 2012
  • "Managerial Perceptions in Adoption of Emergent Technologies: A Qualitative Study of Furniture Industry Managers." Qualitative Research in Management and Organization Conference, , Albuquerque, NM. 2008


  • "Artificial Intelligence to Intelligence Augmentation: Turning Away from the Dark Side." International Conference on Information Systems, Association for Information Systems, Munich, Germany. 2019


  • "Finding Insight in Business Analytics: Directions for IS Research." International Conference on Information Systems, Association for Information Systems - SIG Cognitive Research, Munich, Germany. 2019
  • "Sensemaking and Success in the Transition from Community Colleges to Four-Year CS/CE/IS Programs." SIG Cognitive Research Exchange Workshop, SIG Cognitive Research, Association for Information Systems, Int'l Conf on Info Systems, Ft. Worth, TX, 12/12/2015. 2015
  • "Perceptions of organizational support and social comparisons: Implications for turnover." Academy of Management, Academy of Management, Philadelphia, PA. 2014
  • "A Test of the Measurement Invariance of Media Richness Over 3 Types of Media." Southern Association for Information Systems Conference, Southern Association for Information Systems, Savannah, GA. 2003