Bob Otondo II, PhD

 Bob Otondo II, PhD


  • Associate Professor of Information Systems

Office: (662) 325-1961
302 O



  • Ph D, Business Administration, Arizona State University, 1998
  • MS, Computer Information Systems, Arizona State University, 1993
  • MBA, Business, California State University, 1983
  • BS, Entomology, University of California, 1976


Book, Chapter

  • Object-Oriented Approaches to Causal Mapping: A Proposal. Causal Mapping for Information Systems and Technology Research: Approaches, Advances and Illustrations. Ed. Deborah Armstrong and V.K. Narayanan. Hershey, PA: Idea Group Publishing. 343-367. 2005
  • Data Mining for Business Process Reengineering. ERP & Data Warehousing in Organizations: Issues and Challenges. Hershey, PA: IRM Press. 146-158. 2003

Book, Chapter in Scholarly Book - Reprint

  • Back to the Future with RFID: Lessons Learned- Some Old, Some New, in RFID in Operations and Supply Chain Management: Research and Applications. ES Verlag. Pages 49-68. 2008

Conference Proceeding

  • A Multilevel Analysis of Conflict in Family Firms.  Eastern Academy of Management - International, 2007 Meeting, Amsterdam, The Netherlands. 2007
  • Conflict, Participative Decision Making, and Generational Ownership Dispersion: A Multilevel Analysis.  United States Association for Small Business and Entrepreneurship/SBI 2007 Annual Conference, Orlando, FL. 2007
  • Cross-level Effects in Family Firm Research.  Third Annual Office Depot Small Business Research Forum, Fort Lauderdale, FL. 2007
  • The Impact of Web Sites on Attraction to Organizations: A Multi-level Approach.  Academy of Management Conference, Honolulu, HI. 2005
  • Internet Recruitment: Job Seekers’ Viewing of Company Web Sites.  Conference of the Society for Industrial and Organizational Psychology, Chicago, IL. 2004
  • Recruitment Websites: Impact of Content, Website Design, and Media Richness on Applicant Attraction.  Academy of Management Conference, New Orleans, LA. 2004
  • Tracking Trauma at The MED: Demonstrating an Emerging Technology at the Regional Medical Center at Memphis.  35th Annual Meeting of the Decision Sciences Institute, Boston, MA. 2004
  • Data Mining for Business Process Reengineering.  Proceedings of the Information Resources Management Association International Conference. 2002
  • Differences in Perceptions of Web Site Characteristics by IT Experts and Non-Experts.  Proceedings of the Eighth Americas Conference for Information Systems. 2002
  • Impact of Media Type, Message Content, and Message Length on Communication Characteristics and Receiver Outcomes.  Proceedings of the Southern Association of Information Systems Conference. 2002
  • Recruitment Communication Media Features: Impact on Pre-Hire Outcomes.  Best Paper Proceedings of the Academy of Management Conference, Denver, CO. 2002

Journal Article

  • "This is the Way 'I' Create My Passwords..." Does the Endowment Effect Deter People from Changing the Way They Create Their Passwords?. Computers & Security. Volume 82, Pages 241-246. 2019
  • How long can this party last? What the rise and fall of OR/MS can teach us about the future of business analytics. European Journal of Information Systems. Volume 28, Issue 5, Pages 473-495. 2019
  • Sensemaking and Success in the Transition from Community Colleges to University IS/CE/CS Programs: A Pathway for Social Inclusion. Communications of the Association for Information Systems. Volume 43, Page 29. 2018
  • Ranking Factors by Importance in Factorial Survey Analysis. Communications of the AIS. Volume 42, Issue 1, Pages 183-232. 2018
  • Implications of Monitoring Mechanisms on Bring Your Own Device AdoptionJournal of Computer Information Systems. Volume 57, Issue 4, Pages 309-318. 2017
  • Social Comparisons and Organizational Support: Implications for Commitment and RetentionHuman Relations. Volume 69, Issue 7, Pages 1483-1505. 2016
  • An Empirical Study Evaluating Social Networking Continuance And Success," conditionally accepted by the . . Journal of Computer Information Systems. Page 15.
  • Leader Reactions to Follower Proactive Behavior: Giving Credit When Credit Is Due. Human Relations. Volume 68, Issue 6, Pages 879-898. 2015
  • Assessing the Effects of Benefits and Institutional Influences on the Continued Use of Environmentally Munificent Bypass Systems in Long-Haul TruckingMIS Quarterly. Volume 37, Issue 4, Pages 1301-1312. 2013
  • Reactions to Recruitment Web Sites: Visual and Verbal Attention, Attraction, and Intentions to Pursue EmploymentJournal of Business and Psychology. Volume 28, Issue 3, Pages 263-285. 2013
  • Social Network Services in China: An Integrated Model of Centrality, Trust, and Technology Acceptance. Journal of Global Information Technology Management. Volume 13, Issue 2, Pages 76-99. 2010
  • Assessing Information Technology Use Over Time with Growth Modeling and Hierarchical Linear Modeling: A Tutorial. Communications of Association for Information Systems. Volume 25 (2009). 2009
  • Managerial Problem Solving in the Adoption of Radio Frequency Identification Technologies. European Journal of Information Systems. 2009
  • Conflict Participative Decision Making, and Generational Ownership: A Multi-Level Analysis. Journal of Small Business Management. Volume 47, Issue 1, Pages 456-484. 2008
  • The Complexity of Richness: Media, Message, and Communication Outcomes. Information & Management. Volume 45, Issue 1, Pages 21-30. 2008
  • Simulation Modeling and Analysis: A Collateral Application and Exposition of RFID Technology. Production and Operations Management. Volume 16, Issue 5, Pages 586-598. 2007
  • The Effects of Organizational Brand on Pre-Hire Recruitment Outcomes in the Context of Web-Based Recruitment. Journal of Applied Psychology. Volume 92, Issue 6, Pages 1696-1708. 2007
  • Reexamining Technology Acceptance in Online Task Behaviors. Electronic Markets. Volume 16, Issue 1, Pages 4-15. 2006
  • Back to the Future with RFID: Lessons Learned--Some Old, Some New. Communications of the AIS. Volume 15, Issue 7, Pages 132-147. 2005
  • From Cyclical to Systems Thinking: Cycle Time Reduction in Complex Systems. Issues in Supply Chain Management. Volume 1, Issue 1, Pages 1-19. 2005
  • Recruitment Communication Media: Impact on Pre-Hire Outcomes. Personnel Psychology. Volume 57, Issue 1, Pages 143-171. 2004

Refereed Ancillary Workshop

  • Artificial Intelligence to Intelligence Augmentation: Turning Away from the Dark Side. EJIS Paper Development Workshop, 2019 Int'l Conference on Information Systems, Munich, Germany. 2019

Refereed Ancillary Workshop Presentation

  • Finding Insight in Business Analytics: Directions for IS Research. SIG Cognitive Research Workshop, 2019 Int'l Confernce on Information Systems, Munich, Germany. 2019

Technical Report

  • Wireless-Based Warehouse Management Systems for the Furniture Industry: Final Report. Franklin Furniture Institute. 2008



  • "Enterprise Architecture and Emerging Technologies." International Business Strategy Program, College of Business, Mississippi State University, Kwangwoon University, Seoul, Republic of Korea. 2011
  • "Temporal Structures in Continued Use Intentions: Theoretical Foundations, Methodological Approaches, and Implications." , Management Information Systems Dept., University of Memphis, University of Memphis. 2011

Oral Presentation

  • "Latent Curve Modeling for Factorial Survey Designs." Dewald Roode Workshop on Information Systems Security Research, Int'l. Fed. for Info. Processing (IFIP WG8.11/WG11.13), Provo, Utah. 2012
  • "Managerial Perceptions in Adoption of Emergent Technologies: A Qualitative Study of Furniture Industry Managers." Qualitative Research in Management and Organization Conference, , Albuquerque, NM. 2008


  • "Sensemaking and Success in the Transition from Community Colleges to Four-Year CS/CE/IS Programs." SIG Cognitive Research Exchange Workshop, SIG Cognitive Research, Association for Information Systems, Int'l Conf on Info Systems, Ft. Worth, TX, 12/12/2015. 2015
  • "Perceptions of organizational support and social comparisons: Implications for turnover." Academy of Management, Academy of Management, Philadelphia, PA. 2014
  • "A Test of the Measurement Invariance of Media Richness Over 3 Types of Media." Southern Association for Information Systems Conference, Southern Association for Information Systems, Savannah, GA. 2003