Adam Farmer PhD

 Adam Farmer PhD

Title:

  • Assistant Professor of Marketing

Contacts:

raf264@msstate.edu

Overview

Education:

  • Ph D, Marketing, University of Kentucky, 2014
  • MBA, , Murray State University, 2009
  • BSB, Business Administration, Murray State University, 2007

Publications

AMA Scholarly Insights (highlights JPP&M piece)

Conference Paper

  • Now or Later: The Effects of Thinking About the Future More Concretely on Long-Term Decision-Making.  Society of Marketing Advances. 2017
  • Now or Later: The Effects of Thinking About the Future More Concretely on Long-Term Decision-Making.  Academy of Marketing Science. 2016

Conference Proceeding

  • Political Ideology and Consumer Decision Making.  Association of Consumer Research. Page 39. 2014
  • Responsible You, Despicable Me: Contrasting Consumer Inferences from Socially Responsible Behavior.  Society for Marketing Advances. 2014

HBR online- summary of research stream (highlights JR piece)

Journal Article

  • Appreciating Anonymity: An Exploration of Embarrassing Products and the Power of Blending In. Journal of Retailing. Volume 94, Issue 2, Pages 186-202. 2018
  • Responsible You, Despicable Me: Contrasting Competitor Inferences from Sociall Responsible Behavior. Journal of Business Research. Volume 69, Issue 3, Pages 1234-1241. 2016
  • Thinking, Feeling, and Giving: The Effects of Scope and Valuation on Consumer Donations. International Journal of Research in Marketing. Volume 32, Issue 4, Pages 435-438. 2015
  • Getting Liberals and Conservatives to Go Green: Political Ideology and Congruent AppealsJournal of Consumer Research. Volume 40, Issue 2, Pages 350-367. 2013

Presentations

  • "Blowout Sale: The Effects of Low Price Signals." Pricing Conference, , Syracuse, NY. 2011

Abstract

  • "Wearing Expertise on Your Sleeve: Increasing Retail Service Expectations Through Employee Apparel: Structured Abstract." Academy of Marketing Science, AMS, Canada. 2019
  • "Anonymity, Anxiety, and Abandonment: How Product Packaging and Location Impact the Shopper." Academy of Marketing Science, Academy of Marketing Science, New Orleans, LA. 2018

Paper

  • "Now or Later: The Effects of Thinking about the Future More Concretely on Long Term Decision Making." Academy of Marketing Science Conference, , Lake Buena Vista, FL. 2016
  • "Responsible You, Despicable Me: Contrasting Consumer Inferences from Socially Responsible Behavior." SMA Conference, , New Orleans, LA. 2014
  • "Political Ideology and Consumer Preferences." ACR North American Conference, , Baltimore, MD. 2014
  • "Political Ideology, Persuasive Appeals, and Sustainability." ACR North American Conference, , Vancouver, BC. 2012

MSU Synergy Areas

Leading Economy: Sustainable/Renewable Products