College of Business Mississippi State University

Faculty & Staff

 Yingge  Qu

Education

  • Ph.D., Georgia State University, Marketing
  • M.A., University of Connecticut, Statistics
  • M.A., University of Connecticut, Environmental Engineering
  • B.A., Tsinghua University, Environmental Engineering

Recent Publications

2016
2012
  • "Unprofitable Cross-buying: Evidence from Consumer and Business Markets", with Denish Shah, Kumar V., and Qian Chen, Journal of Marketing, 2012, vol. 76, no. 3, p 78-95.

Recent Presentations

2015
  • "Modeling Interdependent TV Subscription Behavior to Movie and Sports Channels", with Yingge Qu, Direct/Interactive marketing Research Summit, Boston, 2015.
  • "Detection of customers’ life change: real-time analysis using control chart approach", with Yi Zhao and Yingge Qu, NYU 2015 Conference on Digital Data, Smart Life, Mobile Marketing Analytics, New York University, 2015.
  • "Detection of customers’ life change: real-time analysis using control chart approach", with Yi Zhao and Yingge Qu, Federal Home Loan Bank of Atlanta, Atlanta, 2015.
  • "Detection of customers’ life change: real-time analysis using control chart approach", with Yi ZHao and Yingge Qu, ISMS Marketing Science Conference, Baltimore Marriott Waterfront, 2015.
  • "Modeling the Dynamic Decision of a Contractual Adoption of a Continuous Innovation in B2B Markets", with Yi Zhao and V Kumar, ISMS Marketing Science Conference, Baltimore Marriott Waterfront, 2015.
  • "Detection of customers’ life change: real-time analysis using control chart approach", with Yi Zhao and Yingge Qu, WCAI's Annual Conference, Philadelphia, 2015.