College of Business Mississippi State University

Faculty & Staff

 Stephen L. France, Ph.D.


  • Ph.D., Rutgers, The State University of New Jersey, Quantitative Marketing and Supply Chain Management
  • MS, University of the West of England, Statistics and Management Science
  • BS, University of Durham, Computer Science


As a researcher and quantitative analyst, I aim to establish myself as a methodologist who works at the boundaries of marketing, psychometrics, applied statistics, and data mining. I integrate knowledge from all of these areas in order to make sense of complex marketing data and to find solutions to real world problems found in industry.

Recent Publications

  • "Properties of a General Measure of Configuration Agreement", Springer Verlag, 2013, p 155-163.

Recent Presentations

  • "A New Application for Worst Case Resistance Testing", with Frank Adams and Myles Landers, INFORMS Annual Meeting, Houston, TX, 2017.
  • "FlexCCT: A Methodological Framework and Software for Ratings Analysis and Wisdom of the Crowd Applications ", with Mahyar Sharif Vaghefi and William H. Batchelder, INFORMS Annual Meeting, Houston,TX, 2017.
  • "ARIMA Modeling of Online Video Trends", with Mahyar Sharif Vaghefi, MarketingEdge Research Summit, New Orleans, LA, 2017.
  • "FlexCCT: Theory and Software for Flexible Ratings Analysis", Classification Society Conference, Santa Clara, CA, 2017.
  • "Not All Comments Are Created Equal: The Impact of Business Managers' Response to Negative Online Reviews", with Yuying Shi and Nancy Guo, MarketingEdge Research Summit, Los Angeles, CA, 2016.
  • "Society for Mathematical Psychology", with Sanjoy Ghose, Annual Meeting - Society for Mathematical Psychology, New Brunswick, NJ, 2016.
  • "Clustering Choice Data using Deviations from the Aggregate Constant Ratio Model.", with Sanjoy Ghose, IMPS (International Meeting of the Psychometric Society), Asheville,NC, 2016.
  • "Clustering Choice Data using Deviations from the Aggregate Constant Ratio Model.", with Sanjoy Ghose, Classification Society Annual Meeting, Columbia, MO, 2016.
  • "Continuous CCT: The FlexCCT Software and Associated Models", with William H. Batchelder, Cultural Consensus Theory, Multinomial Processing Tress, and Cognitive Psychometrics, Irvine, CA, 2015.
  • "Visualizing Cultural Consensus Theory (CCT) Solutions", Classification Society Annual Meeting, Hamilton, ON, 2015.
  • "Cultural Consensus Theory for On-line Reviews: Knowledge and Preference", with William H. Batchelder, Marketing Edge Research Summit, San Diego, CA, USA, 2014.
  • "Teaching Dimensionality Reduction and Cluster Analysis to Marketing Students", Marketing Edge Research Summit, San Diego, CA, USA, 2014.
  • "Consensus Rating: Re-Conceptualizing Additive Bias", KDD 2014, ASSESS Workshop, New York City, NY, USA, 2014.
  • "A Maximum Likelihood Item Easiness Model for Test Theory Without An Answer Key", with William H. Batchelder, IMPS - Annual Meeting of the Psychometric Society, Madison, WI, USA, 2014.
  • "FlexCCT: Software for Continuous CCT", with Mahyar Sharif Vaghefi, The 6th International Conference on Educational Data Mining, Memphis, TN, 2013.
  • "Unsupervised Consensus Analysis for On-line Review and Questionnaire Data", with William H. Batchelder, Classification Society Annual Meeting, Milwaukee, WI, 2013.