College of Business Mississippi State University

Faculty & Staff

 Stephen L. France, Ph.D.

Education

  • Ph.D., Rutgers, The State University of New Jersey, Quantitative Marketing and Supply Chain Management
  • MS, University of the West of England, Statistics and Management Science
  • BS, University of Durham, Computer Science

BIO

As a researcher and quantitative analyst, I aim to establish myself as a methodologist who works at the boundaries of marketing, psychometrics, applied statistics, and data mining. I integrate knowledge from all of these areas in order to make sense of complex marketing data and to find solutions to real world problems found in industry.

Recent Publications

2017
2016
2015
2014
2013
  • "Properties of a General Measure of Configuration Agreement", Springer Verlag, 2013, p 155-163.

Recent Presentations

2016
  • "Not All Comments Are Created Equal: The Impact of Business Managers' Response to Negative Online Reviews", with Yuying Shi and Nancy Guo, MarketingEdge Research Summit, Los Angeles, CA, 2016.
  • "Society for Mathematical Psychology", with Sanjoy Ghose, Annual Meeting - Society for Mathematical Psychology, New Brunswick, NJ, 2016.
  • "Clustering Choice Data using Deviations from the Aggregate Constant Ratio Model.", with Sanjoy Ghose, IMPS (International Meeting of the Psychometric Society), Asheville,NC, 2016.
  • "Clustering Choice Data using Deviations from the Aggregate Constant Ratio Model.", with Sanjoy Ghose, Classification Society Annual Meeting, Columbia, MO, 2016.
2015
  • "Continuous CCT: The FlexCCT Software and Associated Models", with William H. Batchelder, Cultural Consensus Theory, Multinomial Processing Tress, and Cognitive Psychometrics, Irvine, CA, 2015.
  • "Visualizing Cultural Consensus Theory (CCT) Solutions", Classification Society Annual Meeting, Hamilton, ON, 2015.
2014
  • "Cultural Consensus Theory for On-line Reviews: Knowledge and Preference", with William H. Batchelder, Marketing Edge Research Summit, San Diego, CA, USA, 2014.
  • "Teaching Dimensionality Reduction and Cluster Analysis to Marketing Students", Marketing Edge Research Summit, San Diego, CA, USA, 2014.
  • "Consensus Rating: Re-Conceptualizing Additive Bias", KDD 2014, ASSESS Workshop, New York City, NY, USA, 2014.
  • "A Maximum Likelihood Item Easiness Model for Test Theory Without An Answer Key", with William H. Batchelder, IMPS - Annual Meeting of the Psychometric Society, Madison, WI, USA, 2014.
2013
  • "FlexCCT: Software for Continuous CCT", with Mahyar Sharif Vaghefi, The 6th International Conference on Educational Data Mining, Memphis, TN, 2013.
  • "Unsupervised Consensus Analysis for On-line Review and Questionnaire Data", with William H. Batchelder, Classification Society Annual Meeting, Milwaukee, WI, 2013.
2012
  • "Properties of a General Family of Agreement Metrics", INFORMS Annual Meeting, Phoenix, Arizona, 2012.
  • "Implementing a Family of Agreement Metrics", IMPS 2012, Lincoln, NE, 2012.
  • "Analysis of a Generalized Agreement Metric for Comparing Configurations", Classification Society Annual Meeting, Pittsburgh - USA, 2012.