College of Business Mississippi State University

Faculty & Staff

Recent Publications

2017
  • "Now or Later: The Effects of Thinking About the Future More Concretely on Long-Term Decision-Making", with Robert Farmer and Jonathan Hasford, Society of Marketing Advances, 2017.
  • "The Influence of Dual Branding Information on Consumer Evaluations", with Robert S. Moore, White Allyn, Melissa Moore, Vorhies W. Doug, and Bentley P. John, Journal of Marketing Development and Competitiveness, 2017, vol. 11, no. 3, p 10-20.
  • "Eat Green, Get Lean: Promoting Sustainability Reduces Consumption", with Adam Farmer, Michael Breazeale, and Jennifer L. Stevens, Journal of Public Policy and Marketing, 2017, vol. 36, no. 2, p 299-312.
2016
  • "Now or Later: The Effects of Thinking About the Future More Concretely on Long-Term Decision-Making", with Robert Farmer and , Academy of Marketing Science, 2016.
  • "The Influence of Dual Branding Information on Consumer Evaluations", with Allyn White, Robert S. Moore, Melissa Moore, and Doug Voorhies, Academy of Marketing Science Conference, 2016, p 37-42.

Recent Presentations

2016
  • "Now or Later: The Effects of Thinking about the Future More Concretely on Long Term Decision Making", with Robert Farmer, Academy of Marketing Science Conference, Lake Buena Vista, FL, 2016.
  • "The Influence of Dual Branding Information on Consumer Evaluations ", with Allyn White, Robert S. Moore, Melissa Moore, and Doug Voorhies, Creating Marketing Magic and Innovative Future Marketing Trends, Orlando, FL, 2016.