College of Business Mississippi State University

Faculty & Staff

 Robert S. Moore, Ph.D.
  • Robert S. Moore, Ph.D.
  • Professor of Marketing
  • rsm41@msstate.edu
  • 324H
  • Office: 662.325.8648
  • Department: 662.325.3163

Education

  • Ph.D., University of Connecticut, Marketing
  • MBA, University of South Florida, Marketing
  • BS, Northeastern University, Civil Engineering

Recent Publications

2016
  • "Firm-Level Technology Adoption Processes— A Qualitative Investigation ", with Kenneth Graham, Academy of Marketing Science Conference, 2016, p 1123-1124.
  • "The Influence of Dual Branding Information on Consumer Evaluations", with Allyn White, Stacie Waites, Melissa Moore, and Doug Voorhies, Academy of Marketing Science Conference, 2016, p 37-42.
2015
  • "Why the Little Things Matter: Exploring Situational Influences on Customers’ Self-Service Technology Decisions", with Joel Collier, Melissa Moore, and Alisha Horkey, Journal of Business Research, 2015, vol. 68, no. 3, p 703-710.
2014
2013
  • "Creepy Marketing: Has Marketing Technology Gone too Far?", with Melissa Moore, Kevin Shanahan, Alisha L. Blakeney, Brittney Mack, and , Society for Marketing Advances, 2013, vol. 51, p 2.
2012

Recent Presentations

2016
  • "Semester Wrap-Up: The Evoked Set of Marketing Terms", with Melissa Moore, Reimagining: The Power of Marketing to Create Enduring Value, Atlanta, GA, 2016.
  • "The Influence of Absorptive Capacity and Micro-politics on Firm-Level Technology Adoption Decisions ", with Kenneth Graham, Reimagining: The Power of Marketing to Create Enduring Value, Atlanta, GA, 2016.
  • "Firm-Level Technology Adoption Processes— A Qualitative Investigation ", with Kenneth Graham, Creating Marketing Magic and Innovative Future Marketing Trends , Orlando, FL, 2016.
  • "The Influence of Dual Branding Information on Consumer Evaluations ", with Allyn White, Stacie Waites, Melissa Moore, and Doug Voorhies, Creating Marketing Magic and Innovative Future Marketing Trends, Orlando, FL, 2016.
2014
  • "A Diagnostic Model of Perceived Return Customer Orientation and Its impact on Subsequent Consumer Behavior ", with Zachary Williams, Melissa Moore, and Joel Collier, Society for Marketing Advances, New Orleans, LA, 2014.
  • "What Makes A “Like?": The Impact of Identity Threat on Future Online Behavior", with Melissa Moore, Kenneth Wilson Graham, and Ryan Burrage, Society for Marketing Advances, New Orleans, LA, 2014.
2013
  • "Web App Entrepreneurship", with Rodney A. Pearson, Kent Marett, Allison Pearson, Daniel T. Holt, and Melissa Moore, Mississippi Broadband Connect Coalition Conference, Jackson, MS, 2013.
  • ""Creepy Marketing: Has Marketing Technology Gone too Far?", ", with Melissa Moore, Kevin Shanahan, Alisha L. Blakeney, and Mack Brittney , Society for Marketing Advances, Hilton Head, South Carolina, 2013.
2012
  • "Situational Variables and Attitudes Toward Self Service Technology Choice: A Qualitative-Quantitative Approach", with Joel Collier, Alisha L. Blakeney, and Melissa Moore, Society for Marketing Advances, Orlando, FL, 2012.