College of Business Mississippi State University

Faculty & Staff

 Nicole  Ponder, Ph.D.
  • Nicole Ponder, Ph.D.
  • Professor of Marketing
  • Program Coordinator, Graduate Coordinator forBusiness Administration
  • Director, Graduate Studies in Business
  • nponder@business.msstate.edu
  • 200 McCool Hall
  • Office: 662.325.1891
  • Department: 662.325.3163

Education

  • Ph.D., The University of Alabama, Marketing
  • MA, The University of Alabama, Marketing
  • BS, University of South Alabama, Marketing

Recent Publications

2016
  • "Are Consumers Vulnerable to Consumer Financial Services? An Exploration of Psychological Antecedents of Attitudes and Behaviors in the Consumer Financial Services Industry", with Sheri Lokken Worthy and Jason Lueg, Proceedings of the 2016 Academy of Marketing Science Conference, 2016, p 1167-1168.
  • "The Mediating Effects of Customers’ Intimacy Perceptions on the Trust-Commitment Relationship", with Betsy Bugg Holloway and John Hansen, Journal of Services Marketing, 2016, vol. 30, no. 1, p 75-87.
2015
  • "May I Have Your Attention Please? The Effectiveness of Attention Checks in Validity Assessment", with Stacie F. Waites, Proceedings of the 2015 Academy of Marketing Science Annual Conference, 2015, p 475-476.
  • "The Impact of Perceived Customer Delight on the Frontline Employee", with Donald C. Barnes and Christopher D. Hopkins, Journal of Business Research, 2015, vol. 68, no. 2, p 433-441.
2013
  • "I Love that Store! Toward a Theory of Customer Chemistry", with Michael J. Breazeale, 2013 American Marketing Association Summer Educators' Conference Proceedings: Innovating and Collaborating in a Global Marketplace, 2013, vol. 24, p 438-439.
  • "Get the Picture? Visual Servicescapes and Self-Image Congruity", with Michael J. Breazeale, Journal of Business Research, 2013, vol. 66, no. 7, p 839-846.
  • "Evaluating the Employee’s Perspective of Customer Delight", with Donald C. Barnes, Joel Collier, and Zachary Williams, Journal of Personal Selling and Sales Management, 2013, vol. 33, no. 1, p 91-104.
2012
  • "This Store Just Gets Me! Customer Chemistry and Its Role in Identity Construction Consumer-Brand Relationships: Insights for Theory and Practice", with Michael J. Breazeale, Routledge, 2012, p 223-243.
  • "The Impact of Rapport Building Behaviors via Social Networking Channels", with Mark Pelletier, 2012 Society for Marketing Advances Conference Proceedings, 2012, p 215-216.

Recent Presentations

2016
  • "Are Consumers Vulnerable to Consumer Financial Services? An Exploration of Psychological Antecedents of Attitudes and Behaviors in the Consumer Financial Services Industry", with Sheri Lokken Worthy and Jason Lueg, 2016 Academy of Marketing Science Conference, Orlando, FL, 2016.
2015
  • "May I Have Your Attention Please? The Effectiveness of Attention Checks in Validity Assessment", with Stacie F. Waites, 2015 Academy of Marketing Science Conference, Denver, CO, 2015.
2013
  • "I Love that Store! Toward a Theory of Customer Chemistry", with Michael J. Breazeale, Summer Educators' Conference, Boston, MA, 2013.
  • "Consumer Buying Attitudes and Behavior for Home Furniture", 2013 Manufacturing Summit, Mississippi State University, 2013.
2012
  • "Everybody Knows I Love that Brand! Toward an Understanding of Brand Advocacy", with Kelly Wilder and Michael J. Breazeale, Consumer-Brand Relationships 2012, Boston, MA, 2012.
  • "The Impact of Rapport Building Behaviors via Social Networking Channels", with Mark Pelletier, Society for Marketing Advances Annual Conference, Orlando, FL, 2012.