College of Business Mississippi State University

Faculty & Staff

 Melissa  Moore, Ph.D.
  • Melissa Moore, Ph.D.
  • Professor of Marketing
  • Department Chairperson
  • mlm145@msstate.edu
  • 324L
  • Office: 662.325.8556
  • Department: 662.325.3163

Education

  • Ph.D., University of Connecticut, Marketing
  • MBA, University of South Florida, Marketing
  • BS, University of North Carolina, Business Administration

Recent Publications

2016
  • "The Influence of Dual Branding Information on Consumer Evaluations", with Allyn White, Stacie Waites, Robert S. Moore, and Doug Voorhies, Academy of Marketing Science Conference, 2016, p 37-42.
2015
  • "Why the Little Things Matter: Exploring Situational Influences on Customers’ Self-Service Technology Decisions", with Joel Collier, Robert S. Moore, and Alisha Horkey, Journal of Business Research, 2015, vol. 68, no. 3, p 703-710.
2014
2013
  • "Creepy Marketing: Has Marketing Technology Gone too Far?", with Robert S. Moore, Kevin Shanahan, Alisha L. Blakeney, Brittney Mack, and , Society for Marketing Advances, 2013, vol. 51, p 2.
2012

Recent Presentations

2016
  • "Semester Wrap-Up: The Evoked Set of Marketing Terms", with Robert S. Moore, Reimagining: The Power of Marketing to Create Enduring Value, Atlanta, GA, 2016.
  • "The Influence of Dual Branding Information on Consumer Evaluations ", with Allyn White, Stacie Waites, Robert S. Moore, and Doug Voorhies, Creating Marketing Magic and Innovative Future Marketing Trends, Orlando, FL, 2016.
2014
  • "A Diagnostic Model of Perceived Return Customer Orientation and Its impact on Subsequent Consumer Behavior ", with Robert S. Moore, Zachary Williams, and Joel Collier, Society for Marketing Advances, New Orleans, LA, 2014.
  • "What Makes A “Like?": The Impact of Identity Threat on Future Online Behavior", with Robert S. Moore, Kenneth Wilson Graham, and Ryan Burrage, Society for Marketing Advances, New Orleans, LA, 2014.
2013
  • "Web App Entrepreneurship", with Rodney A. Pearson, Kent Marett, Allison Pearson, Daniel T. Holt, and Robert S. Moore, Mississippi Broadband Connect Coalition Conference, Jackson, MS, 2013.
  • ""Creepy Marketing: Has Marketing Technology Gone too Far?", ", with Robert S. Moore, Kevin Shanahan, Alisha L. Blakeney, and Mack Brittney , Society for Marketing Advances, Hilton Head, South Carolina, 2013.
2012
  • "Situational Variables and Attitudes Toward Self Service Technology Choice: A Qualitative-Quantitative Approach", with Joel Collier, Robert S. Moore, and Alisha L. Blakeney, Society for Marketing Advances, Orlando, FL, 2012.