College of Business Mississippi State University

Faculty & Staff

 Michael J Breazeale, Ph.D.

Education

  • Ph.D., Mississippi State University, Marketing
  • Ph.D., Mississippi State University, Marketing
  • BBA, Millsaps College, Accounting
  • BA, Millsaps College, Accounting

BIO

Researcher of consumer-brand relationships, retail atmospherics, and collector communities; lover of movies, and all around nice guy

Recent Publications

2017
  • "Timeliness, Transparaency, and Trust: A Framework for Managing Online Customer Complaints", with Jennifer Stevens, Brian Spaid, and Carol Esmark, Business Horizons, 2017.
  • "I'll Be Watching You: Shoppers' Reactions to Perceptions of Being Watched By Employees", with Carol Esmark and Stephanie Noble, Journal of Retailing, 2017, vol. 2017, no. 93, p 336-349.
  • "When Your Sales Staff Needs to Back Off", with Carol Esmark and Stephanie Noble, Harvard Business Review, 2017, vol. 95, no. 3, p 34.
2016
  • "Pressing the Buy Button: Online Shopping Orientation and Its Role in Online Clothing Purchase", with Sandra M. Loureiro, Clothing and Textiles Research Journal, 2016, vol. 34, no. 3, p 163-178.
  • "Countering Negative Online Reviews: The Impact of Response and Responder", with Carol Esmark and Jennifer Stevens, Academy of Marketing Science, Conference Proceedings, 2016.
2015
  • "Social Media to Enhance Sexual Health Education for Youth: FactNotFiction’s (Re)Design and Launch", with Aleta Kathleen Ragsdale, Sydney Harper, Sheetija K. Kathuria, Jamie H. Bardwell, and Carol B. Penick, Case Studies in Strategic Communication, 2015.
  • "eBaby4u: Improving Infant Feed among African American Teen Moms through Social Media–Special Report on Designing and Implementing eBaby4u", with Kathleen Ragsdale, Mississippi State University Extension Service Intelligent Community Institute, 2015.
  • "Branding Terror: Building Notoriety in Violent Extremist Organizations Strong Brands, Strong Relationships", with Erin Pleggenkuhle-Miles, Gina S. Ligon, and Mackenzie Harms, Routledge, 2015, vol. 1.
  • "Contemplating the Futures of Branding Strong Brands, Strong Relationships", with Susan Fournier and Jill Avery, Routledge, 2015, vol. 1.
  • "Strengthening Our Understanding of the Importance of Brands to Consumers, Firms, and Society at Large Strong Brands, Strong Relationships", with Susan Fournier and Jill Avery, Routledge, 2015, vol. 1.
  • "Brand Relationships and Violent Extremist Organizations The Dark Side of CRM", with Erin Pleggenkuhle-Miles, Gina S. Ligon, and Mackenzie Harms, Routledge, 2015, vol. 1, p 174-195.
2014
  • "A Conceptual Model of Service Brand Consumption in a Social Media Setting", with Robert Davis and Inna Piven, Journal of Retailing and Consumer Services, 2014, vol. 21, no. 4, p 468-481.
  • "The Role of Affective Commitment in Driving Environmental Efforts: A Cross-Cultural Study", with Sandra M. Loureiro and Dong-Mo Koo, Proceedings of the 2014 Global Marketing Conference -Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice, 2014, p 66-84.
  • "Public Luxury Representatives", with Christopher R. Long and Daniela Ott, The Management of Luxury, 2014.
  • "Who Needs Delight? The Greater Impact of Value, Trust, and Satisfaction in Utilitarian, Frequent-Use Retail", with Sandra M.C. Loureiro and Francisco J. Miranda, Journal of Service Management, 2014, vol. 25, no. 1, p 101-124.
  • "Who Needs Delight? The Greater Impact of Value, Trust, and Satisfaction in Utilitarian, Frequent-Use Retail", with Sandra MC Loureiro, Francisco J. Miranda, and , Journal of Service Management, 2014, vol. 25, no. 1, p 101-124.
2013
  • "I Love that Store! Toward a Theory of Customer Chemistry", with Nicole Ponder, 2013 American Marketing Association Summer Educators' Conference Proceedings: Innovating and Collaborating in a Global Marketplace, 2013, vol. 24, p 438-439.
  • "Get the Picture? The Visual Servicescape and Self-Image Congruity", with Michael J Breazeale, Journal of Business Research, 2013, vol. 66, no. 7, p 839-846.
  • "I Love That Store: Toward a Theory of Customer Chemistry", with Michael J Breazeale, American Marketing Association Summer Educators' Conference Proceedings, 2013, vol. 24, p 438-439.
  • "Get the Picture? Visual Servicescapes and Self-Image Congruity", with Nicole Ponder, Journal of Business Research, 2013, vol. 66, no. 7, p 839-846.
2012
  • "The Effects of Perceived Fairness on Customer Responses to Retailer SST Push Policies", with Allyn White and Joel Collier, Journal of Retailing, 2012, vol. 88, no. 2, p 250-261.
  • "This Store Just Gets Me! Customer Chemistry and Its Role in Identity Construction Consumer-Brand Relationships: Insights for Theory and Practice", with Nicole Ponder, Routledge, 2012, p 223-243.
  • "The Effects of Perceived Fairness on Customer Responses to Forced SST Migration", Journal of Retailing, 2012, vol. 88, no. 2, p 250-261.

Recent Presentations

2016
  • "Mind the (Funding) Gap: YR2 of Successfully Mobilizing Service-Learning to Sustain E-health Outreach to African American Teen Moms", with Melanie Loehwing and Kathleen Ragsdale, National Conference on Health Communication, Marketing, and Media, Atlanta, GA, 2016.
  • "Branding Destruction: Applying a Marketing Framework to the Notoriety of Violent Extremist Organizations", with Eva Kipnis, 19th AMS World Marketing Congress, Paris, France, 2016.
  • "Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding", with Eva Kipnis and Chris Pullig, 19th AMS World Marketing Congress, Paris, France, 2016.
  • "Countering Negative Online Reviews: The Impact of Response and Responder", with Jennifer Stevens and Carol Esmark, Academy of Marketing Science 2016 Annual Conference, Orlando, FL, 2016.
  • "Social Media and Censorship", Zacharias Leadership Conference, Mississippi State University, 2016.
  • "A Day in the Life of a COB Student at MSU", 2016 Academic Insights, Mississippi State University, 2016.
2015
  • "Creating a Personal Brand as an Artist", Senior Fine Arts Seminar, College of Arts and Sciences, 2015.
  • "Creating a Personal Brand as a Leader", Staff Leadership Development Program, MSU, 2015.
  • "Creating a Personal Brand as a Manager", MSU MBA Springboard Week, MSU College of Business, 2015.
  • "Who Do THEY Think You Are? Creating a Strong Personal Brand", Mississippi 4-H Business Leadership Conference, MSU, 2015.
  • "Creating a Personal Brand as an Entrepreneur", Incoming Engineering Freshman Orientation, Bagley College of Engineering, 2015.
  • "Creating a Personal Brand in Fashion", High School Fashion Camp, MSU College of Family Science, 2015.
  • "Creating a Personal Brand as a Brand Specialist", BBR Accelerator 2015, Boston, MA, 2015.
  • "Branding Yourself as an Entrepreneur", MSU Entrepreneurship Club, MSU College of Business, 2015.
2014
  • "Conceptualising Service Brand Consumption in a Social Media Setting", with Inna Piven and Robert Davis, European Conference on Social Media Consumption, Brighton, UK, 2014.
  • "Creating a Personal Brand in Fashion", Fashion Design and Merchandising, College of Arts and Sciences, 2014.
  • "Creating a Personal Brand as a Manager", MBA Student Orientation, MSU College of Business, 2014.
  • "Creating a Personal Brand as an Academic", Incoming Doctoral Student Orientation, MSU College of Business, 2014.
  • "The Role of Affective Commitment in Driving Environmental Efforts: A Cross-Cultural Study", with Dong Mo-Koo and Sandra M Loureiro, GAMMA Annual Conference, Singapore, 2014.
2013
  • "I Love that Store! Toward a Theory of Customer Chemistry", with Nicole Ponder, Summer Educators' Conference, Boston, MA, 2013.
  • "A Conceptual Model of Service Brand Consumption in a Social Media Setting", with Michael J Breazeale, Frontiers in Service 2013, Taipei, Taiwan, 2013.
  • "Branding Destruction: Applying a Marketing Framework to the Notoriety of Violent Extremist Organizations", with Michael J Breazeale, Ginamarie S Ligon, and Erin G Pleggenkuhle-Miles, Consumer-Brand Relationships 2013, Boston, MA, 2013.
  • "Two Years in the Journey of Female Information Entrepreneur", with Michael J Breazeale, Association of Independent Information Professionals 2013 Conference, Denver, CO, 2013.
  • "I Love That Store: Toward a Theory of Customer Chemistry", with Michael J Breazeale, AMA Winter Educators Conference 2013, Las Vegas, NV, 2013.
2012
  • "Everybody Knows I Love that Brand! Toward an Understanding of Brand Advocacy", with Kelly Wilder and Nicole Ponder, Consumer-Brand Relationships 2012, Boston, MA, 2012.
  • "Everybody Knows I Love that Brand! Toward an Understanding of Brand Advocacy", with Kelly M. Wilder, Michael J Breazeale, and Nicole Ponder, Consumer-Brand Relationships 2012, Boston, MA, 2012.
  • "When Consumers Become Infected: The Impact of Inconsistent Viral Messages on Brand Relationships", with Toni-Rochelle Ford and Michael J Breazeale, Consumer-Brand Relationships 2012, Boston, MA, 2012.