College of Business Mississippi State University

Faculty & Staff

Dr. Kevin  Shanahan, Ph.D.

Education

  • Ph.D., New Mexico State University, Marketing
  • MBA, The American Graduate School of International Management, International Management
  • BA, University of Alberta, Chinese

Recent Publications

2016
  • "An Argument for the Use of High Fear Appeals as an Effective Type II Diabetes Health Messaging Strategy", with Christopher D Hopkins, Karen M Hood, and Allyn White, Academy of Marketing Science Conference, 2016, p 4.
  • "Anger, Willingness or Clueless? Understanding Why Women Pay a Pink Tax on the Products They Consume", with Jennifer Stevens, Academy of Marketing Science Conference, 2016, p 4.
  • "Combining Co-Creation and CSR: An Investigation into Innovative Service Business Models", with Alexandra Krallman and Allyn White, Academy of Marketing Science Conference, 2016, p 4.
  • "Measuring Systems of Virtue Development Handbook of Virtue Ethics in Business and Management, Alejo Jose G. Sison Editor", with Michael R Hyman and Grant YL Aguirre, Springer USA, 2016, no. 1st Edition, p 1-25.
2015
  • "The Moderating Role of Informational Features on Website Interactivity", with Karen Hood and Christopher D Hopkins, American Marketing Association Conference, 2015, p 4.
  • "The Influence of Interactivity on Visit and Purchase Frequency: The Moderating Role of Website Informational Features", with Christopher D Hopkins, Karen Hood, and Kristina K Lindsey, Journal of Internet Commerce, 2015, vol. 14, no. 3, p 294-315.
  • "Violent Commercials in Television Programs for Children Revisited", with Michael R Hyman and Charles M Hermans, New Mexico State Business Outlook, 2015, vol. 13, no. 6, p 1-4.
  • "Chevys, ADDYs and Fink’s – Oh My! The Creation of Award Winning Advertising Within an Educational Context", with Robert W Barnwell and Theresa Billiot, Academy of Marketing Science, 2015, p 2.
  • "The Brand as Verb Phenomenon, Our Genericidal Pastime: Searcing for the Truth Behind Googling, Xeroxing, Fedexing and Much More", with Robert w Barnwell, Academy of Marketing Science, 2015, p 2.
  • "Fear Versus Scare Appeals as Moderators in Effective Health Messaging", with Christopher Hopkins, Karen Hood, and Allyn White, Academy of Marketing Science, 2015.
2014
  • "How To Win an Addy: Employing Fink’s Taxonomy of Significant Learning in Advertising Predagogy", with Robert W Barnwell and Theresa Billiot, Society for Marketing Advances, 2014.
  • "Using Sharp Numbers to Make a Point: The Affective Impact of Numerical Appeals in the Service of STD Prevention Among Young Adults", with Robert W Barnwell and Christopher D Hopkins, Society for Marketing Advances, 2014.
  • "The Moderating Role of Religiosity on Nonprofit Advertising", with Christopher D Hopkins and Mary Anne Raymond, Journal of Business Research, 2014.
2013
  • "Employing Numerical Appeals to Generate Affective Response in Nonprofit Advertising", with Christopher Hopkins, Robert Barnwell, and Mary Ann Raymond, Annals of the Society for Marketing Advances, 2013, vol. 2, p 89-90.
  • "Creepy Marketing: Has Marketing Technology Gone too Far?", with Robert S. Moore, Melissa Moore, Alisha L. Blakeney, Brittney Mack, and , Society for Marketing Advances, 2013, vol. 51, p 2.
  • "Satisfaction, Commitment and Turnover Intent: The Role of Virtue Ethics Congruence", with Christopher Hopkins, Brian Engelland, and Shawn Keough, American Marketing Association Summer Educators' Conference, 2013, vol. 24, p 70-71.
  • "Student Identification of Academic Cheating Typology and the Link to Shoplifting Motivation", with Christopher D Hopkins, Les Carlson, and Mary Anne Raymond, Marketing Education Review, 2013, vol. 23, no. 2, p 163-178.
2012
  • "Depictions of Self-Inflicted Versus Blameless Victims for Nonprofits Employing Print Ads", with Christopher D Hopkins, Les Carlson, and Mary Ann Raymond, Journal of Advertising, 2012, vol. 41, no. 3, p 55-74.
  • "Multi-Faceted Perceptions Of Cheating Behavior: Scale Development And Theoretical Assessment", with Christopher D Hopkins, Les Carlson, and Mary Anne Raymond, Society for Marketing Advances, 2012.
  • "Depictions of Self-Inflicted Versus Blameless Victims for Nonprofits Employing Print Advertisements", with Christopher D. Hopkins, Les Carlson, and Mary Anne Raymond, Journal of Advertising, 2012.

Recent Presentations

2015
  • "The Seven Deadly Sins of Consumer Behavior", with Robert W Barnwell, Paula Dootson, Thamer Baazeem, Michael Levin, Larry G Neale, and Mark J Pelletier, Academy of Marketing Science Conference, Denver, CO, 2015.
2013
  • ""Creepy Marketing: Has Marketing Technology Gone too Far?", ", with Robert S. Moore, Melissa Moore, Alisha L. Blakeney, and Mack Brittney , Society for Marketing Advances, Hilton Head, South Carolina, 2013.