College of Business Mississippi State University

Faculty & Staff

Dr. Kevin  Shanahan, Ph.D.

Education

  • Ph.D., New Mexico State University, Marketing
  • MBA, The American Graduate School of International Management, International Management
  • BA, University of Alberta, Chinese

Recent Publications

2018
  • "Brand Cuba: Forbidden Fruit, Sour Grapes , or American Nostalgia", with Michael J. Breazeale and Astrid Keel, Academy of Marketing Science World Congress, 2018, p 2.
  • "The Affective Impact of Numerical Appeals, Positive/Negative Messaging and Sponsorship Source in Print Advertisements", with Christopher D H, Karen Hood-Hopkins, and Robert Barnwell, Academy of Marketing Science, 2018, p 2.
  • "Panel Discussion on Designing, Recruiting, and Leading Study Abroad Trips", with John Branch, Karin Braunsberger, and Jie Fowler, Society for Marketing Advances, 2018, p 4.
  • "LISTENING TO DEAF CONSUMERS –RECONCILING THE DILEMMAS OF PHYSIOLOGICAL FIXES, CULTURAL ALIENATION, AND INADVERTENT MARKETPLACE EXCLUSION", with Alexandra Krallman, Allyn White, and William Locander, Consumption Markets and Culture, 2018, p 2.
2017
  • "Meet the Editors", with Joe Cronin, Naveen Donthu, Jeff Tanner, and , Society for Marketing Advances, 2017, p 4.
  • "The Ten Commandments of Branding", with Robert Barnwell, Mark Pelletier, Michael Levin, and Bob McDonald, Society for Marketing Advances, 2017, p 2.
  • "Voluntary Immersion: Exploring the Intersection of Sensory Disabled Employees and Mainstream Society in a Socially Responsible Business Model", with Allyn White, Alexandra Krallman, and William Locander, , 2017, p 2.
  • "In Their Shoes: Co-creating Value from Deaf/Hearing Perspectives", with Alexandra Krallman, Allyn White, and William Locander, Journal of Services Marketing, 2017, vol. 31, no. 4/5, p 313-325.
2016
  • "An Argument for the Use of High Fear Appeals as an Effective Type II Diabetes Health Messaging Strategy", with Christopher D Hopkins, Karen M Hood, and Allyn White, Academy of Marketing Science Conference, 2016, p 4.
  • "Anger, Willingness or Clueless? Understanding Why Women Pay a Pink Tax on the Products They Consume", with Jennifer Stevens, Academy of Marketing Science Conference, 2016, p 4.
  • "Combining Co-Creation and CSR: An Investigation into Innovative Service Business Models", with Alexandra Krallman and Allyn White, Academy of Marketing Science Conference, 2016, p 4.
  • "Measuring Systems of Virtue Development Handbook of Virtue Ethics in Business and Management, Alejo Jose G. Sison Editor", with Michael R Hyman and Grant YL Aguirre, Springer USA, 2016, no. 1st Edition, p 1-25.
2015
  • "The Moderating Role of Informational Features on Website Interactivity", with Karen Hood and Christopher D Hopkins, American Marketing Association Conference, 2015, p 4.
  • "The Influence of Interactivity on Visit and Purchase Frequency: The Moderating Role of Website Informational Features", with Christopher D Hopkins, Karen Hood, and Kristina K Lindsey, Journal of Internet Commerce, 2015, vol. 14, no. 3, p 294-315.
  • "Violent Commercials in Television Programs for Children Revisited", with Michael R Hyman and Charles M Hermans, New Mexico State Business Outlook, 2015, vol. 13, no. 6, p 1-4.
  • "Chevys, ADDYs and Fink’s – Oh My! The Creation of Award Winning Advertising Within an Educational Context", with Robert W Barnwell and Theresa Billiot, Academy of Marketing Science, 2015, p 2.
  • "The Brand as Verb Phenomenon, Our Genericidal Pastime: Searcing for the Truth Behind Googling, Xeroxing, Fedexing and Much More", with Robert w Barnwell, Academy of Marketing Science, 2015, p 2.
  • "Fear Versus Scare Appeals as Moderators in Effective Health Messaging", with Christopher Hopkins, Karen Hood, and Allyn White, Academy of Marketing Science, 2015.
2014
  • "How To Win an Addy: Employing Fink’s Taxonomy of Significant Learning in Advertising Predagogy", with Robert W Barnwell and Theresa Billiot, Society for Marketing Advances, 2014.
  • "Using Sharp Numbers to Make a Point: The Affective Impact of Numerical Appeals in the Service of STD Prevention Among Young Adults", with Robert W Barnwell and Christopher D Hopkins, Society for Marketing Advances, 2014.
  • "The Moderating Role of Religiosity on Nonprofit Advertising", with Christopher D Hopkins and Mary Anne Raymond, Journal of Business Research, 2014.
2013
  • "Employing Numerical Appeals to Generate Affective Response in Nonprofit Advertising", with Christopher Hopkins, Robert Barnwell, and Mary Ann Raymond, Annals of the Society for Marketing Advances, 2013, vol. 2, p 89-90.
  • "Creepy Marketing: Has Marketing Technology Gone too Far?", with Robert S. Moore, Melissa Moore, Alisha L. Blakeney, Brittney Mack, and , Society for Marketing Advances, 2013, vol. 51, p 2.
  • "Satisfaction, Commitment and Turnover Intent: The Role of Virtue Ethics Congruence", with Christopher Hopkins, Brian Engelland, and Shawn Keough, American Marketing Association Summer Educators' Conference, 2013, vol. 24, p 70-71.
  • "Student Identification of Academic Cheating Typology and the Link to Shoplifting Motivation", with Christopher D Hopkins, Les Carlson, and Mary Anne Raymond, Marketing Education Review, 2013, vol. 23, no. 2, p 163-178.

Recent Presentations

2015
  • "The Seven Deadly Sins of Consumer Behavior", with Robert W Barnwell, Paula Dootson, Thamer Baazeem, Michael Levin, Larry G Neale, and Mark J Pelletier, Academy of Marketing Science Conference, Denver, CO, 2015.
2013
  • ""Creepy Marketing: Has Marketing Technology Gone too Far?", ", with Robert S. Moore, Melissa Moore, Alisha L. Blakeney, and Mack Brittney , Society for Marketing Advances, Hilton Head, South Carolina, 2013.