College of Business Mississippi State University

Faculty & Staff

Recent Publications

2016
  • "Countering Negative Online Reviews: The Impact of Response and Responder", with Carol Esmark and Michael J. Breazeale, Academy of Marketing Science, Conference Proceedings, 2016.

Recent Presentations

2016
  • "Countering Negative Online Reviews: The Impact of Response and Responder", with Carol Esmark and Michael Breazeale, Academy of Marketing Science 2016 Annual Conference, Orlando, FL, 2016.