College of Business Mississippi State University

Faculty & Staff

 Joel  Collier, Ph.D.
  • Joel Collier, Ph.D.
  • Director of Marketing Ph.D. Program
  • Associate Professor of Marketing
  • Tommy and Terri Nusz Professor of Marketing
  • jcollier@business.msstate.edu
  • 324I
  • Office: 662.325.0410
  • Department: 662.325.3163

Education

  • Ph.D., University of Memphis, Marketing
  • MBA, Middle Tennessee State University, Business Administration
  • BS, Middle Tennessee State University, Marketing

Recent Publications

2018
  • "Idiosyncratic Service Experiences: When Customers Desire the Extraordinary in a Service Encounter", with Donald C. Barnes, Alexandra K. Abney, and Mark J. Pelletier, Journal of Business Research, 2018, vol. Forthcoming.
2016
  • "Multiple Paths to Customer Delight: The Impact of Effort, Expertise and Tangibles on Joy and Surprise", with Donald D Barnes, Doug Hoffman, and Vince Howe, Journal of Services Marketing, 2016, vol. 30, no. 3, p 277-289 (Named Most Outstanding Article 2017).
2015
  • "Self-service Delight: Exploring the Hedonic Aspects of Self-service", with Donald C Barnes, Journal of Business Research, 2015, vol. 68, no. 5, p 986-993.
  • "Why the Little Things Matter: Exploring Situational Influences on Customers’ Self-Service Technology Decisions", with Robert S. Moore, Melissa Moore, and Alisha Horkey, Journal of Business Research, 2015, vol. 68, no. 3, p 703-710.
  • "Self-Service Illusion: Do Managers Really Understand What Customers Want in Self-Service?", with Sheryl E. Kimes, MIT Sloan Management Review, 2015, vol. 57, no. 1, p 25-26.
2014
  • "Tailoring to Customers’ Needs: Understanding How to Promote an Adaptive Service Experience with Frontline Employees", with Kelly Wilder and Donald C Barnes, Journal of Service Research, 2014, vol. 17, no. 4, p 446-459.
  • "Understanding the Differences of Public and Private Self-Service Technology", with Daniel Sherrell, Emin Babakus, and Alisha L. Blakeney, Journal of Services Marketing, 2014, vol. 28, no. 1, p 60-70.
2013
  • "Investigating Work Engagement in the Service Environment", with Donald C. Barnes, Journal of Services Marketing, 2013, vol. 27, no. 6, p 485-499.
  • "Only if it’s Convenient: Understanding How Convenience Influences Self-Service Technology Evaluation", with Sheryl E Kimes, Journal of Service Research, 2013, vol. 16, no. 1, p 39-51.
  • "Evaluating the Employee’s Perspective of Customer Delight", with Donald C. Barnes, Nicole Ponder, and Zachary Williams, Journal of Personal Selling and Sales Management, 2013, vol. 33, no. 1, p 91-104.
2012
  • "The Effects of Perceived Fairness on Customer Responses to Retailer SST Push Policies", with Allyn White and Michael J. Breazeale, Journal of Retailing, 2012, vol. 88, no. 2, p 250-261.

Recent Presentations

2015
  • "Exploring Showrooming Experiences at Small Retailers", with Alisha Horky, Academy of Marketing Science, Denver, CO, 2015.
2014
  • "A Diagnostic Model of Perceived Return Customer Orientation and Its impact on Subsequent Consumer Behavior ", with Robert S. Moore, Zachary Williams, and Melissa Moore, Society for Marketing Advances, New Orleans, LA, 2014.
2013
  • "Key Antecedents to Customer Delight in the Self-service Environment", with Donald C. Barnes and , Society for Marketing Advances, Hilton Head, SC, 2013.
  • "Role Conflict, Customer Delight, and Work Engagement in the Service Environment", with Donald C. Barnes, Stacey Robinson, and , Society for Marketing Advances, Hilton Head, SC, 2013.
2012
  • "Situational Variables and Attitudes Toward Self Service Technology Choice: A Qualitative-Quantitative Approach", with Robert S. Moore, Alisha L. Blakeney, and Melissa Moore, Society for Marketing Advances, Orlando, FL, 2012.
  • "Investigating the Impact of Customer Emotions through the Development of Personal Resources within the Job-Demands Resources Model", with Donald C. Barnes and Stacey Robinson, Frontiers in Services, Bethesda, MD, 2012.