College of Business Mississippi State University

Faculty & Staff

 Frank G. Adams, Ph.D.


  • Ph.D., University of Alabama, Marketing
  • MBA, University of Alabama, Business Administration
  • BA, Mississippi State University, History


Dr. Adams is a Mississippi State alumnus with a background in logistics and operations management. His research and teaching areas are marketing strategy and supply chain management.

Recent Publications

  • "Can Service Climate Detract from Employee Performance? The Role of Experience in Optimizing Satisfaction and Performance Outcomes", with Adam Rapp, Colin B Gabler, and R. Glenn Richey, Decision Science, 2018, vol. 49, no. 1, p 7-24.
  • "The Complementary Perspective of System of Systems in Collaboration, Integration, and Logistics: A Value-Chain Based Paradigm of Supply Chain Management", with Raed Mohammad Jaradat, Sawsan Abutabenjeh, and Charles Keating, Systems Journal, 2017, vol. 5, no. 4, p 50.
  • "Integration, Knowledge Creation, and B2B Governance: The Role of Resource Hierarchies in Financial Performance", with Kenneth W Graham, Industrial Marketing Management, 2017, vol. 63, no. May, p 179-191.
  • "A Global Exploration of Big Data in Supply Chain Relationships", with R. Glenn Richey, Tyler R. Morgan, and Kristina Lindsay-Hall, International Journal of Physical Distribution and Logistics Management, 2016, vol. 46, no. 8, p 710-739.
  • "Assessing managerial methods for measuring place brand equity: A qualitative investigation", with Staci M. Zavattaro and Josh Daspit, Tourism Management, 2015, vol. 47, no. 1, p 11-21.
  • "Supply Chain Collaboration, Integration, and Relational Technology: How Complex Operant Resources Increase Performance Outcomes", with R. Glenn Richey, Chad W. Autry, Tyler R. Morgan, and Colin B. Gabler, Journal of Business Logistics, 2014, vol. 35, no. 4, p 299-317.
  • "Personal Philanthropy and Crisis Management: A Multi-Theoretical Call for Research", with Colin B. Gabler and Tyler R. Morgan, International Journal of Transitions and Innovation Systems, 2013, vol. 3, no. 1, p 70-84.
  • "The Environmental Belief – Behavior Gap: Exploring Barriers to Green Consumerism", with Colin B. Gabler and Timothy D. Butler, Journal of Customer Behavior, 2013, vol. 12, no. 2/3, p 159-176.

Recent Presentations

  • "A New Application for Worst Case Resistance Testing", with Myles Landers and Stephen France, INFORMS Annual Meeting, Houston, TX, 2017.
  • "An Approach to Internationalization: The Impact of International Growth Competence and Supply Chain Awareness on Foreign Venture Success", with Peter M. Ralston, Helena Allman, and Anton Fenik, CSCMP Academic Research Symposium, Atlanta, GA, 2017.
  • "Green Logistics Competency: A Resource Hierarchy View of Supply Chain Sustainability", with Colin B. Gabler and V. Myles Landers, Academy of Marketing Science World Congress 2017, Canturbury University, Christchurch, New Zealand, 2017.
  • "Supply Chain Governance Tensions: A Qualitative Exploration of B2B Relationship Structures.", with V. Myles Landers and Colin B. Gabler, Academy of Marketing Science Annual Conference 2015, Denver, CO, 2015.
  • "“@Size vs. #Impact: Social Media Engagement Differences Amongst Facebook, Twitter, and Instagram – A Structured Abstract", with Alexandra Krallman and Mark Pelletier, Academy of Marketing Science Annual Conference 2015, Denver, CO, 2015.
  • "Social Media Use by Place Branding Professionals: An Exploratory Study", with Staci M Zavatarro and Josh Daspit, American Political Science Association Annual Meeting & Exhibition , Washington, DC, 2014.
  • "Cool, Social Media, and Marketing Communications Strategy: An Anarchy Network Logic of Value Creation", with Mark Pelletier, Academy of Marketing Science, Indianapolis, IN, 2014.
  • "Knowledge Creation and Firm Performance: The Role of Process Integration in Collaborative Networks", with Kenneth W Graham, Academy of Marketing Science, Indianapolis, IN, 2014.
  • "Understanding the role of an innovation capability in place branding: An exploratory analysis", with Staci M. Zavattaro and Josh Daspit, Midwest Political Science Association, Chicago, Illinois, 2014.