College of Business Mississippi State University

Faculty & Staff

 Frank G. Adams, Ph.D.


  • Ph.D., University of Alabama, Marketing
  • MBA, University of Alabama, Business Administration
  • BA, Mississippi State University, History


Dr. Adams is a Mississippi State alumnus with a background in logistics and operations management. His research and teaching areas are marketing strategy and supply chain management.

Recent Publications

  • "Integration, Knowledge Creation, and B2B Governance: The Role of Resource Hierarchies in Financial Performance", with Kenneth W Graham, Industrial Marketing Management, 2017, vol. 63, no. May, p 179-191.
  • "A Global Exploration of Big Data in Supply Chain Relationships", with R. Glenn Richey, Tyler R. Morgan, and Kristina Lindsay-Hall, International Journal of Physical Distribution and Logistics Management, 2016, vol. 46, no. 8, p 710-739.
  • "Assessing managerial methods for measuring place brand equity: A qualitative investigation", with Staci M. Zavattaro and Josh Daspit, Tourism Management, 2015, vol. 47, no. 1, p 11-21.
  • "Supply Chain Collaboration, Integration, and Relational Technology: How Complex Operant Resources Increase Performance Outcomes", with R. Glenn Richey, Chad W. Autry, Tyler R. Morgan, and Colin B. Gabler, Journal of Business Logistics, 2014, vol. 35, no. 4, p 299-317.
  • "Personal Philanthropy and Crisis Management: A Multi-Theoretical Call for Research", with Colin B. Gabler and Tyler R. Morgan, International Journal of Transitions and Innovation Systems, 2013, vol. 3, no. 1, p 70-84.
  • "The Environmental Belief – Behavior Gap: Exploring Barriers to Green Consumerism", with Colin B. Gabler and Timothy D. Butler, Journal of Customer Behavior, 2013, vol. 12, no. 2/3, p 159-176.
  • "Foreign Direct Investment in Emerging East European Markets: An Examination of the EU versus Croatia and Turkey", with Marina Dabic and R. Glenn Richey, Journal of Euromarketing, 2012, vol. 20, no. 1/2, p 21-34.
  • "The Influence of Supply Chain Management Competency on Customer Satisfaction and Shareholder Value", with Alexander E. Ellinger, Hyunju Shin, William Magnus Northington, Debra Hofman, and Kevin O'Marah, Supply Chain Management: An International Journal, 2012, vol. 17, no. 3, p 249-262.
  • "Retail Service-Based Operant Resources and Market Performance", with Lauren S Beitelspacher, Mert Tokman, and R. Glenn Richey, International Journal of Logistics Management, 2012, vol. 23, no. 3, p 408-434.
  • "The Retailer's Perspective on the Link Between Logistical Resources and Perceived Customer Loyalty to Manufacturer Brands", with Mert Tokman, R. Glenn Richey, and George D. Deitz, Journal of Business Logistics, 2012, vol. 33, no. 3, p 181-195.
  • "Technology and Flexibility: Enablers of Collaboration and Time-Based Logistics Quality", with R. Glenn Richey and Vivek Dalela, Journal of Business Logistics, 2012, vol. 33, no. 1, p 34-49.

Recent Presentations

  • "Supply Chain Governance Tensions: A Qualitative Exploration of B2B Relationship Structures.", with V. Myles Landers and Colin B. Gabler, Academy of Marketing Science Annual Conference 2015, Denver, CO, 2015.
  • "“@Size vs. #Impact: Social Media Engagement Differences Amongst Facebook, Twitter, and Instagram – A Structured Abstract", with Alexandra Krallman and Mark Pelletier, Academy of Marketing Science Annual Conference 2015, Denver, CO, 2015.
  • "Social Media Use by Place Branding Professionals: An Exploratory Study", with Staci M Zavatarro and Josh Daspit, American Political Science Association Annual Meeting & Exhibition , Washington, DC, 2014.
  • "Cool, Social Media, and Marketing Communications Strategy: An Anarchy Network Logic of Value Creation", with Mark Pelletier, Academy of Marketing Science, Indianapolis, IN, 2014.
  • "Knowledge Creation and Firm Performance: The Role of Process Integration in Collaborative Networks", with Kenneth W Graham, Academy of Marketing Science, Indianapolis, IN, 2014.
  • "Understanding the role of an innovation capability in place branding: An exploratory analysis", with Staci M. Zavattaro and Josh Daspit, Midwest Political Science Association, Chicago, Illinois, 2014.
  • "Supply Chain Management Capabilities and Firm Performance: The Roles of Operant Resources, Operand Resources and Dyadic Position", with Tyler M. Morgan, R. Glenn Richey, Chad W. Autry, and Colin B. Gabler, NOFOMA, Turku, Finland, 2012.